In Los Angeles, concepts that might be considered “woo-woo” in other cities, such as discussing energy and vibes, are commonplace. This was evident during a recent meeting at WalkGood LA, a nonprofit led by Etienne and Ivy Coco Maurice, where a team from Swiss athletic brand On, including actress Zendaya, gathered for a brainstorming session. The meeting began with a unique icebreaker exercise that left Zendaya feeling less anxious. The purpose of the meeting was to discuss Zendaya’s new partnership with On, which had formed organically after she was introduced to the brand by a colleague and became a fan of their products. The partnership is focused on creating socially impactful initiatives and a capsule collection designed by Zendaya.
The collaboration between Zendaya and On is still in its early stages, with a just-released campaign film titled Dream Together and plans for a Zendaya-designed capsule collection. Social impact is a significant aspect of On’s mission, and WalkGood LA, with its focus on bringing Black and Brown communities together through arts and health, is hosting the brainstorming session to provide insight on how to achieve this goal. Zendaya is drawn to both the nonprofit’s mission and On’s established social impact initiatives, making the partnership a natural fit for her. The actress initiated the partnership because of her genuine admiration for the brand, rather than it being a typical celebrity-fashion collaboration.
The meeting at WalkGood LA provided a unique setting for Zendaya, On, and WalkGood LA to come together and discuss their shared goals of creating socially impactful initiatives and promoting artistic expression and wellness within marginalized communities. The partnership between Zendaya and On is rooted in a mutual desire to make a difference through their collaboration. The brainstorming session allowed all parties involved to exchange ideas and insights, with the goal of creating meaningful projects that align with the values of each organization.
The surreal atmosphere of the meeting, combined with the presence of Zendaya and the team from On, created a sense of excitement and anticipation for what the partnership could achieve. The actress’s genuine interest in the brand and its social impact initiatives, as well as her passion for supporting Black and Brown communities, made her an ideal partner for On. By working with WalkGood LA, Zendaya and On hope to create initiatives that not only benefit their brands but also make a positive impact on the communities they serve.
The collaborative efforts between Zendaya, On, and WalkGood LA reflect a growing trend in the fashion and entertainment industries towards creating partnerships that have a meaningful social impact. By focusing on issues such as community engagement, artistic expression, and wellness, these organizations are able to create initiatives that resonate with their audiences and contribute to positive social change. The brainstorming session at WalkGood LA served as a platform for Zendaya, On, and WalkGood LA to come together and share their ideas, ultimately paving the way for a partnership that has the potential to make a lasting impact on the communities they serve.
Overall, the partnership between Zendaya, On, and WalkGood LA represents a collaborative effort to create socially impactful initiatives that promote community engagement, artistic expression, and wellness in marginalized communities. By leveraging their respective strengths and values, the three organizations hope to create projects that not only benefit their brands but also make a positive impact on the communities they serve. Through their collaboration, Zendaya, On, and WalkGood LA are exemplifying a new model of partnership that prioritizes social impact and community engagement, setting an example for the fashion and entertainment industries as a whole.
