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French pharmacies have long been known as a go-to destination for affordable, dermatologist-approved skincare products. The trend has spread to the UK, where brands like CeraVe and La Roche Posay are popular choices among consumers. In 2024, the active ingredient that is flying off the shelves the fastest is niacinamide, also known as vitamin B3. Dermatologists praise its versatility and its ability to address a variety of skin concerns.

One of the main reasons why niacinamide is a big hitter in the beauty world is its ability to help with pigmentation. Dermatologists use it as a depigmenting agent in anti-spot creams, making it a popular choice for those struggling with hyperpigmentation. In addition to soothing the skin, niacinamide can also help to depigment it, making it a versatile ingredient that is highly effective when combined with retinol for even better results.

Niacinamide is also known for its ability to combat sallow skin. As an anti-glycation ingredient, it can help alleviate skin concerns related to loss of elasticity and dullness. By preventing collagen breakdown in the glycation process, niacinamide can give the skin a healthier color and improve overall skin quality, making it a valuable addition to skincare routines.

Another benefit of niacinamide is its ability to promote hydration. By improving skin hydration and boosting ceramide levels, niacinamide can leave the skin looking juicier and feeling softer after use. Skincare products containing niacinamide, like BB creams, have been successful in part due to their ability to hydrate and nourish the skin, making them popular choices among consumers looking for effective skincare solutions.

In addition to hydration, niacinamide is also known for its brightening and blurring effects. It can help to blur minor imperfections and inflammation, reduce redness, combat dark circles under the eyes, and is suitable for sensitive skin. When used in combination with other ingredients such as vitamin C, azelaic acid, or retinol, niacinamide can enhance its anti-inflammatory and antioxidant effects, making it a versatile ingredient for addressing various skin concerns.

When it comes to using niacinamide in a skincare routine, dermatologists recommend applying it in a serum at night to address pigmentation concerns. For those looking to harness its anti-inflammatory and antioxidant effects, it can be applied in the morning. With its wide-ranging benefits and versatility, niacinamide has quickly become a popular ingredient in the beauty world, attracting consumers seeking effective and affordable skincare solutions.

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