Gigi Schweikert, CEO of Lightbridge Academy, emphasizes the importance of a strong franchisee network in the success of a franchise company. She believes that franchisees are not just business partners but integral stakeholders whose dedication and connectivity directly impact the brand’s success and growth. Schweikert highlights the significance of building a thriving franchisee network through extensive vetting during the sales process, ongoing feedback, an active advisory council, and continuous support to franchisees.
Schweikert stresses the importance of building a strong foundation for franchisee-franchisor relationships through Discovery Day. This event serves as an opportunity for potential franchisees to gain insight into the brand’s operations, support systems, and growth opportunities. The focus is on establishing meaningful connections and aligning franchisees with the culture and values of the brand. Schweikert recommends taking Discovery Day seriously, and following up with prospective franchisees to instill confidence in their investment.
By being present, accessible, and engaged during Discovery Days, executives can build trust, confidence, and demonstrate their commitment to the success of the franchise system. Schweikert emphasizes the importance of fostering collaboration within the franchise network through various touchpoints like town hall meetings, operations “power hours,” marketing huddles, and committees. Celebrating successes through internal newsletters and annual franchise conferences helps motivate and inspire franchisees to achieve their goals.
Schweikert recommends ongoing franchisor support to empower franchisees and ensure the long-term success of the business. Offering training, resources, and guidance equips operators with the tools and knowledge needed to navigate challenges and seize opportunities effectively. Open communication channels facilitated by the franchisor allow franchisees to tap into the collective expertise of the network, accelerate learning, and facilitate continuous improvement.
By strategically implementing Discovery Day, annual conferences, and continued support, franchisors can cultivate strong relationships and empower franchisees to thrive. These initiatives create collaboration opportunities, unity, and provide platforms for recognition, learning, and growth within the network. Schweikert believes that prioritizing the development of a supportive and engaged franchisee community can unlock the full potential of a franchise system and drive collective success.
