The global bridal wear market is experiencing steady growth post-pandemic, with an estimated increase from $62.2 billion in 2023 to $65.6 billion in 2024, showcasing a CAGR of 5.5%. Factors contributing to this growth include a rise in the number of weddings, evolving market trends, and shifting consumer preferences. Gen Z couples are driving this trend, with religious, Republican, or wealthy demographics showing a renewed interest in traditional marriage despite the pandemic challenges.
Luxury weddings and increased disposable income have fueled growth in the bridal wear market, with established brands like Vera Wang and newcomers such as Matchesfashion tapping into this trend. Consumers are becoming more discerning in their choices, focusing on sustainability, technological integration, minimalist designs, and cultural inclusivity when selecting bridal wear and jewelry. Brands like Gabriela Hearst are leading the way in sustainability by offering eco-friendly and ethically produced collections.
The integration of technology in bridal shopping with virtual try-on capabilities and augmented reality experiences has enhanced the shopping experience for brides and catered to post-pandemic concerns about convenience and safety. Minimalist and understated wedding gown designs are gaining popularity, along with a demand for gender-neutral and unconventional bridal attire that incorporates cultural and contemporary elements. Collaborations like Darry Ring’s Chinese high-end Bridal Jewelry Collection with designer Vivienne Tam cater to consumers’ dual demands for cultural heritage and modern style.
The bridal wear market is characterized by key players such as Allure Bridals, Inc., Elie Saab, David’s Bridal Inc., and JLM Couture Inc. David’s Bridal Inc. has expanded its retail footprint to modernize and cater to the evolving needs of customers. Industry leaders in the bridal wear market should pay attention to cultural wedding customs, focus on sustainable apparel, and prioritize original design to excel in this competitive industry. Forbes Business Council offers growth opportunities and networking for business owners and leaders looking to thrive in the bridal wear market.
