The mobile world is becoming increasingly important for advertisers to reach their target audience, with m-commerce retail sales set to reach over $558 billion in the U.S. by 2024. In this landscape, brands must decide whether to handle their mobile marketing in-house or outsource it to agencies or vendors. Each approach has its own advantages, and the decision ultimately depends on the specific needs and goals of the business.
In-house marketing offers the benefit of a deeper understanding of the brand and target audience, as well as more flexible decision-making and cost savings. Additionally, closer process supervision allows for greater control over ad campaigns. On the other hand, outsourcing marketing to agencies or vendors provides expertise, experience, and a fresh perspective on marketing strategies. It also offers access to broader resources, faster scaling, and better use of employee time for strategic objectives.
When considering whether to handle mobile marketing in-house or outsource it, certain questions need to be asked to determine the best approach for the business. These questions include assessing the importance of a mobile app for the business, budget allocation for mobile user acquisition, relevant expertise within the in-house team, willingness to invest in team growth, expectations from working with an outsourced team, ability to identify invalid traffic, willingness to trust contractor expertise, and availability of time and resources for A/B testing.
Ultimately, the decision to have an in-house team or outsource it depends on various factors, including expertise, resources, and budget constraints. By carefully evaluating the advantages of each approach and considering the questions provided, advertisers can make informed decisions that align with their unique needs and goals. As the mobile world continues to evolve, it is essential for brands to adapt their marketing strategies to effectively reach and engage their target audience in this digital age.
