The latest North Korean tourism advert has caught the attention of the internet due to its low production values, near-empty beaches, and cloudy skies. The advert, targeting potential tourists from Russia, features young, attractive people who appear to be Russian enjoying activities on a beach. While North Korea is not typically on many people’s travel bucket list, the country has recently opened up to Russian tourists, with around 100 visitors participating in a skiing excursion at the Masikryong Ski Resort earlier this year. This move signifies a strengthening of the alliance between Russia and North Korea, as evidenced by a visit from Russian President Vladimir Putin and the signing of a mutual aid agreement.
The advert, released by the state-owned Korea International Travel Company, has garnered attention on social media platforms such as Reddit. Filmed at Majeon Beach in South Hamgyong Province, the video showcases young Russians playing volleyball, swimming in the sea, and engaging in water sports. Despite the poor audio quality and lack of subtitles, the advert attempts to portray a picturesque and enjoyable beach experience. Interestingly, women in bikinis are featured in the advert, despite rumors that such attire is banned in North Korea. Experts suggest that North Korea may turn a blind eye to foreigners wearing bikinis as part of efforts to attract tourists and boost its struggling economy.
The success of the advert in attracting tourists remains uncertain, but it signifies a potential shift towards promoting Russian tourism in North Korea. With reports of a decreasing GDP and a need for financial assistance, North Korea is exploring new avenues to boost its economy, including opening up tourism to its largest economic market, China. The country’s willingness to welcome foreign tourists and showcase its attractions through advertising demonstrates a proactive approach to revitalizing its tourism industry. The advert aims to appeal to Russian tourists by highlighting the natural beauty and recreational activities available in North Korea, despite the country’s reputation for being isolated and repressive.
Overall, the North Korean tourism advert has sparked interest and curiosity due to its unconventional approach and attempt to attract visitors from Russia. With a focus on showcasing a beach experience in a country not typically associated with tourism, the advert reflects North Korea’s efforts to diversify its tourism industry and attract tourists from new markets. While the advert has garnered attention for its low production quality and questionable content, including women in bikinis, it may serve as a stepping stone towards broader marketing strategies aimed at boosting tourism and generating revenue for the country. As North Korea continues to strengthen its ties with Russia and explores opportunities to expand its tourism sector, the advert serves as a unique and intriguing glimpse into the country’s efforts to attract foreign visitors.
