The Victoria’s Secret Fashion Show, after being canceled in 2019, made a highly anticipated return in 2023. The brand, known for its bombshell image and narrow definition of sexy, faced criticism for lack of diversity and cultural insensitivity. In the years leading up to the comeback, Victoria’s Secret worked to evolve its marketing, bringing on diverse spokespersons and expanding product offerings and sizes. A documentary was produced to reframe the brand’s image from a female perspective, aiming to create a more inclusive space for all consumers.
Despite efforts to change its image, Victoria’s Secret faced ongoing scrutiny, with documentaries and books shedding light on the company’s wrong turns and controversies. Former owner Les Wexner’s association with Jeffrey Epstein and the company’s failure to keep up with changing trends were among the issues brought to light. However, the brand decided to bring back the Fashion Show with a grand return, featuring performances by Cher, Lisa from Blackpink, and Tyla, along with fireworks and a lineup of Angels.
The decision to bring back the Fashion Show stemmed from customer feedback, with the brand’s executive vice president of marketing, Sarah Sylvester, emphasizing the importance of putting customers at the center of their transformation. As the event unfolded at the Brooklyn Navy Yard location, questions arose about whether the show would revert to its old form or become a more inclusive space. The gap of six years between the last runway and this one raised questions about how the overall aesthetic would be impacted.
The show featured iconic Angels like Candace Swanepoel and Adriana Lima, who expressed emotions about returning to the Victoria’s Secret runway. The evening showcased a mix of traditional elements from past shows while also incorporating new, more inclusive features. Performances, extravagant runway looks, and a sense of nostalgia were key elements of the event, signaling a new chapter for the brand while still holding onto its signature bombshell image.
The return of the Victoria’s Secret Fashion Show marks a pivotal moment for the brand as it navigates changing cultural norms and consumer demands. By striking a balance between tradition and evolution, the event aimed to capture the essence of Victoria’s Secret while also embracing a more diverse and inclusive vision of beauty. As the brand continues to adapt and grow, the show serves as a reflection of its journey towards redefining sexy and staying relevant in a rapidly changing industry.
