VfB Stuttgart had an incredible season on and off the pitch, achieving a club record of 73 points in the Bundesliga and finishing second ahead of Bayern Munich. Off the pitch, significant structural improvements were made by completing renovations of the club’s home stadium, MHPArena, and securing long-term partnerships with local car manufacturers Mercedes-Benz and Porsche. The 60,058-capacity arena received a facelift ahead of Euro 2024, making it the second largest in the Bundesliga.
The Porsche Tunnel Club is a unique hospitality concept located in the heart of the new main stand at MHPArena, offering 200 visitors an exclusive 360-degree view of the player tunnel and the mixed zone. This concept is a completely new and unique offering, not just in Germany or Europe but potentially worldwide. The design of the club stands out with its impressive architectural features, creating a one-of-a-kind environment to enhance the matchday experience for fans and business partners.
The success of Stuttgart’s season on the pitch has provided a significant boost to the club’s brand and business partnerships. Securing a spot in the Champions League for the first time since 2010 has opened up new marketing opportunities for concepts like the Porsche Tunnel Club. This success has led to an increase in membership, ticket sales, and interest from local and global business partners, positioning Stuttgart as a relevant and attractive club internationally.
Finishing second in the Bundesliga ahead of Bayern Munich showcases the club’s impressive growth and potential for sustainable success. With a team coached by Sebastian Hoeneß and featuring five German national team players, Stuttgart is playing an exciting and successful style of football that has increased their reach globally. This fine line between on-pitch success and new concepts like the Porsche Tunnel Club highlights the balance Bundesliga clubs must maintain to achieve financial stability and growth.
The impressive achievements of VfB Stuttgart this season have set a new standard for the club and its business partners like Porsche. The success on the pitch combined with innovative concepts like the Porsche Tunnel Club have created a new era for the team, showcasing the potential for continued growth and success in the future. With a focus on internationalization and a strong market presence, Stuttgart is well-positioned to capitalize on their recent accomplishments and further establish themselves as a powerhouse both in Germany and globally.
