Audie Cornish, a podcast host for CNN, recently interviewed Lakshya Jain, a young co-founder of Split Ticket, an election analysis website that aims to tell political stories through interactive games and creative framing. Jain explains that his team of Gen Z individuals decided to ‘gamify’ their data analysis in order to present complex political stories in a more engaging and accessible way. By incorporating interactive elements into their analysis, Split Ticket aims to make political information more digestible and entertaining for their audience.
Jain and his team at Split Ticket believe that traditional methods of political analysis can often be dry and overwhelming, particularly for younger audiences. By turning their data analysis into games and interactive content, they hope to make political news more engaging and understandable for their peers. The team uses a combination of data visualization techniques, storytelling, and game mechanics to present their analysis in a way that is not only informative but also entertaining.
One of the key innovations by Split Ticket is their use of creative framing to tell political stories. Instead of presenting information in a straightforward manner, they incorporate elements of storytelling and game mechanics to make their content more engaging. By framing their analysis as a game or interactive experience, Jain and his team are able to capture the attention of their audience and present complex political concepts in a more accessible way.
Jain explains that Split Ticket’s approach is inspired by the growing popularity of gamification in various industries, including education and marketing. By applying these principles to political analysis, the team hopes to reach a broader audience and make political information more relatable and engaging. Jain believes that gamifying data analysis can help break down barriers to understanding complex political issues and encourage more people, especially young individuals, to participate in discussions and debates about politics.
The use of interactive elements in Split Ticket’s analysis also allows for a more personalized and customized experience for their audience. By allowing users to interact with the data and explore different scenarios, the website enables individuals to better understand the nuances of political issues and make more informed decisions. Jain and his team hope that by presenting political information in a more engaging and interactive format, they can empower their audience to become more active and informed citizens.
Overall, Split Ticket’s innovative approach to election analysis demonstrates the power of combining creativity, storytelling, and game mechanics to make complex political stories more accessible and engaging. By gamifying data analysis, Jain and his team are able to reach a broader audience and spark interest in political issues among young individuals. Through their interactive games and creative framing, Split Ticket is paving the way for a new era of political storytelling that is both informative and entertaining.
