The Barbie Phone, a collaboration between HMD and Mattel, is a nostalgic ode to the iconic doll, featuring a pink flip design and replaceable covers inspired by the 1990s. With a mirror on the front and pink accessories included, the phone is aimed at both new and old Barbie fans alike. The Barbie Phone is available for pre-order in the UK for £99 and will be released in the US later this year. The device is meant to be Barbie’s phone, complete with a custom Barbie camera filter and a Malibu-themed version of the classic Snake game.
In addition to its playful design, the Barbie Phone is also focused on providing a fun unboxing experience with sustainable packaging that doubles as a jewelry box. The phone comes with beaded straps, phone charms, and decorative stickers inspired by Barbie’s iconic looks. HMD wanted to ensure that the collaboration with Barbie was authentic and detailed, rather than just a simple sticker on the phone. The device is designed to appeal to all age groups, with adults potentially using it as a “detox phone” to take a break from social media and technology.
HMD sees the Barbie Phone as a potential hit and hints at the possibility of a Ken-themed phone in the future if the Barbie Phone is successful. The company has been focusing on creating simpler phones for adults and age-appropriate devices for children through projects like the Better Phone initiative. The Barbie Phone, with its lack of social media access and focus on digital well-being tips, could serve as an ideal first phone for kids while also appealing to adults looking for a fun and lighthearted device.
The design of the Barbie Phone pays homage to Barbie’s iconic style, with every element of the device embracing the color pink. The phone greets users with a “Hi Barbie!” message and includes a missed call from Ken, adding a touch of nostalgia and storytelling to the user experience. The Barbie Phone is priced at $129 in the US and comes with a variety of Barbie-themed accessories that allow users to customize their device to reflect their own unique style. HMD hopes that the Barbie Phone will resonate with consumers across generations and offer a refreshing alternative to traditional smartphones.
Overall, the Barbie Phone represents a fun and stylish collaboration between HMD and Mattel, bringing the iconic Barbie brand into the world of mobile devices. With its playful design, customizable accessories, and focus on digital well-being, the Barbie Phone offers a unique and engaging experience for users of all ages. Whether used as a first phone for children or a fun accessory for adults, the Barbie Phone is sure to capture the hearts of Barbie fans everywhere and pave the way for potential future collaborations between the two brands.
