Unstoppable Domains, a popular on-chain domain name provider and digital identity platform, has recently announced a partnership with Radix, the registry of Top-Level Domains (TLDs), to offer support for .pw domains. This collaboration aims to bridge the gap between traditional Domain Name System (DNS) and tokenized blockchain domains, bringing on-chain domains into mainstream usage with full browser compatibility and search engine visibility. Radix, as a major player in the domain extension industry, offers a variety of extensions including .online, .store, .tech, and more, actively participating in expanding the Internet naming system.
The partnership between Unstoppable Domains and Radix seeks to increase the availability of user-owned domains that are consistent across the web, allowing companies, brands, and individuals to fully benefit from blockchain-based domains while remaining on the existing Internet infrastructure. The .pw extension serves as both a DNS and an on-chain domain, combining the advantages of both systems to offer users a versatile and robust domain option. .pw domains can be traditionally DNS-hosted, ensuring they can resolve in standard web browsers and appear in search engine results, while also offering blockchain functionalities for decentralized websites, personalized email addresses, and more.
Unstoppable Domains’ .pw domains provide users with a unique digital identifier that can be used to create immutable digital profiles and access a decentralized ecosystem. These domains enable features such as sending and receiving cryptocurrencies, logging into integrated dApps, receiving collectible badges, privately messaging other domain holders, and more. The partnership between Unstoppable Domains and Radix reflects their shared vision of expanding the world of top-level domains and giving brands, businesses, and individuals control over their online presence. They aim to create a more decentralized and user-centric internet where digital identity and ownership are prioritized.
Suman Das, Radix’s Sr Vice President, Marketing and Brand Strategy, expressed that the partnership with Unstoppable Domains is paving the way for a more decentralized internet where digital identity and ownership are paramount. This collaboration is not only about launching a new domain extension but also about creating a seamless digital experience that empowers users across all ecosystems. Sandy Carter, Chief Operating Officer at Unstoppable Domains, emphasized that the partnership is focused on creating a user-centric internet experience that goes beyond just launching a new domain extension, emphasizing the importance of digital identity and ownership in the online world.
Overall, the partnership between Unstoppable Domains and Radix represents a significant step towards mainstream adoption of on-chain domains and the integration of blockchain technology into the traditional domain landscape. By offering .pw domains that combine both DNS and blockchain capabilities, users can enjoy the benefits of decentralized domains while maintaining compatibility with existing web infrastructure. This collaboration highlights the potential for blockchain technology to revolutionize the way we interact with the internet and manage our digital identities, paving the way for a more secure, user-controlled online experience.
