Long, shiny, healthy hair has always been a hallmark of Italian women, with iconic “Botticelli hair” serving as evidence of this tradition. Renowned hair stylist Rossano Ferretti, creator of the “invisible” haircut, grew up immersed in this Italian hair care culture. According to Ferretti, Italian women prioritize the health of their hair by using quality products and techniques that enhance natural texture and shine. Hair care is considered an essential aspect of self-care for Italian women, much like skincare.
The recent trend of skinification of hair and scalp is not new to Italian women, as they have been practicing this for years. Italian women are aware of the importance of nourishing their hair beyond simply using conditioner. Adding a third step to their hair care routine, such as a serum or oil, provides essential nutrients to the hair, especially the mid-lengths and ends. This practice of adding a nourishing serum or oil is a tradition passed down from mothers and grandmothers, emphasizing the importance of proper hair care from a young age.
The “third step” rule in Italian hair care routines is a nostalgic habit that dates back to the idea of learning how to take care of one’s hair. This practice is deeply rooted in family traditions, with children being taught proper hair care techniques and secrets passed down through generations. Ferretti stresses that this early education on hair care instills good habits that last a lifetime and go beyond simply washing one’s hair.
It is important to distinguish between nourishing and moisturizing hair. While moisturizing involves adding water to the hair, nourishing hair with serums and oils can help repair damaged hair. Damaged hair fibers are porous, and a nourishing serum or oil can create a protective layer for the hair, keeping it healthy. Italian women understand the benefits of nourishing their hair to maintain its health and vitality, incorporating this practice into their hair care routines.
Italian women view hair care as an essential part of their overall self-care routine, much like skincare. The emphasis on quality products, techniques, and traditional practices highlights their commitment to maintaining long, healthy, and luxurious hair. The incorporation of a third step, such as a nourishing serum or oil, enriches their hair care routine, providing essential nutrients to keep their hair in optimal condition. This longstanding tradition of meticulous and sophisticated hair care has been passed down through generations, showcasing the enduring beauty and health of Italian women’s hair.
