The emerging cultural phenomenon of “mommy drinking” or “the wine mom” is the focus of a new study published in the Journal Of Family Studies by Professor Jenna Abetz of Charleston College. Abetz explains that the common phrase “Mommy needs a drink” is often a socially acceptable way of expressing the difficulties of motherhood and the need for help. The study describes how modern mothers are making sense of this trend.
According to a 2023 Gallup Survey, drinking has become a common practice in many American households, with an average of 63% of adults drinking frequently. While the trend of drinking is declining among younger generations, it is steadily rising among mothers, particularly white, middle-class women. During the COVID-19 pandemic, alcohol use increased significantly among women with children.
Despite the significant health risks posed by alcohol, including liver disease, cognitive decline, heart damage, and various cancers, drinking among mothers is on the rise. The study outlines three reasons for this trend based on research. Firstly, social media has played a significant role in promoting the mommy drinking trend, with popular platforms exposing mothers to alcohol-related content and influencing their behavior.
Additionally, mommy drinking serves as a means for mothers to feel seen and connect with other mothers who are facing similar challenges. It allows them to bond over shared experiences of motherhood, find support, and relieve stress in a social setting. However, this trend also inadvertently promotes alcohol dependence and abuse. Mothers often turn to alcohol to cope with the emotional and physical discomfort caused by the stress of daily life.
Furthermore, the rise of mommy drinking culture is masking deeper issues surrounding modern motherhood, including societal expectations of perfectionism and lack of support for mothers facing real challenges. By focusing on reducing barriers and offering mothers additional support, it is possible to empower them and enhance their ability to navigate their responsibilities more effectively, rather than turning to alcohol for support and belonging. It is essential to address the systemic and structural problems that influence mothers’ decision to drink as a coping mechanism.
In conclusion, the study sheds light on the complex factors contributing to the rise of mommy drinking culture and the need for a more nuanced approach to supporting mothers. By understanding the underlying issues and providing appropriate support, it is possible to help mothers navigate the challenges of modern motherhood without turning to alcohol as a solution. The study highlights the importance of addressing societal expectations, lack of support, and systemic issues to empower mothers and promote their well-being.
