Shavonnah Roberts Schreiber, the Founder and CEO of SNR Creative, defines rewirement as the process of making adjustments in one’s life, both mentally and physically, to better align with current needs and desires. It represents a significant change that marks a clear before and after moment in one’s life. This shift does not happen overnight but is a gradual realization that the current approach is no longer working, prompting the need for new wiring in order to move forward. As Schreiber makes shifts in her personal and professional life, she poses questions about the effectiveness of her current approach and the possibility of exploring new paths.
Rewirement is often necessary to keep up with the times, such as transitioning from traditional marketing methods to digital strategies or adapting to new technologies to increase efficiency. However, not every decision is clear-cut, and sometimes rewiring simply involves changing the way a problem is approached. Schreiber advises individuals to consider four things when contemplating rewiring, including internal friction that may arise from stepping into a new role, external friction from sharing doubts with others, a strong desire to follow a new path, and the impact of results on relationships and social circles.
Navigating through rewiring can be challenging, especially when facing internal struggles or societal expectations. Schreiber emphasizes the importance of having a supportive network and being willing to listen to advice from trusted individuals. She also highlights the significance of recognizing one’s desires and overcoming objections that may stem from ingrained beliefs. Making major life decisions requires careful consideration and should not be rushed, but rather a gradual process that unfolds over time.
Schreiber shares her own experience of transitioning her marketing-led agency to a creative advisory firm, a decision that took time and thoughtful consideration. She encourages individuals to lean into uncertainty and use it as fuel to propel them forward. Embracing change may lead to shifts in social circles, but it also offers an opportunity to surround oneself with people who support growth and align with current values. Ultimately, rewiring is about making significant shifts in behavior and mindset, and while challenging, it can lead to personal and professional growth. Schreiber invites readers to follow her journey and wishes them success on their own paths of rewirement.
