Fablefern Book Shop, founded by lifelong readers Emily Raw and Elizabeth Stockfall, aims to make literature more accessible to people across the Maritimes. Raw, who has been passionate about books since her parents started reading to her as a child, realized that accessibility from a financial standpoint can be a barrier for some readers. In January, Raw and Stockfall decided to transform their love for storytelling into a business venture, launching Fablefern in March. The shop offers used books at a significantly lower price than big-box retailers, with the goal of getting more books into the hands of more people.
Stockfall, who grew up in a household full of books and sees reading as a foundational part of her upbringing, believes that books should be easily accessible to everyone. The business objective of Fablefern is to provide books at a price point that allows people to buy books without breaking the bank or having to sacrifice other essentials. The founders do not see their shop as a replacement for libraries but rather as a way to enhance the community resource, offering books at a more affordable price than new books from traditional retailers.
Fablefern’s book selection process involves identifying trending titles that are popular among readers online. Raw takes pride in being able to offer books that customers have been eager to read at a fraction of the price, making it easier for them to add to their personal library. While the founders have considered the possibility of a physical storefront or a mobile location in the future, their current focus remains on increasing the accessibility of books for readers who are interested in expanding their literary collection.
One of the main goals of Fablefern is to combat declining literacy rates in New Brunswick by making children’s books more affordable. Raw believes that by making books accessible to kids, more children will be encouraged to read, which can ultimately help improve literacy rates in the province. Lynda Homer, executive director of the Literacy Coalition of New Brunswick, emphasizes the importance of having physical books at home for children’s development, success in school, and overall engagement in society. The long-term impact of making books accessible to young people is crucial for their personal development, and keeping costs low can help ensure that books are accessible to all families.
In conclusion, Fablefern Book Shop is dedicated to making literature more accessible and affordable for readers in the Maritimes. By offering used books at a lower price point than traditional retailers, the founders aim to empower their communities and provide more people with the opportunity to own and enjoy books. Their focus on combating declining literacy rates and prioritizing affordable children’s books highlights their commitment to promoting literacy and education in the region. As they continue to expand their reach and explore new opportunities for growth, Fablefern remains dedicated to their mission of increasing the accessibility of books and fostering a love for reading among individuals of all ages.
