Charlotte Tilbury is making waves in the fragrance world with the launch of her Collection of Emotions, a line of six perfumes with a unique concept. Working with neuroscience experts and master perfumers, Tilbury aimed to create scents that elicit specific emotions. The result is Love Frequency, Joyphoria, Magic Energy, Calm Bliss, More Sex, and Cosmic Power. Each fragrance is designed to evoke a different feeling, and Tilbury hopes that customers will choose their scent based on how they want to feel on any given day.
The development of the Collection of Emotions was inspired by IFF’s Scentcube, which has been studied for over 40 years to understand how different fragrance notes affect the brain. Tilbury was surprised that this research had not been used previously to design scents that create specific emotions. She also incorporated color theory into the packaging, matching the color of each bottle to the feelings and memories the perfume inside is meant to evoke. The bottles themselves are inspired by 18th-century alchemy bottles with lids reminiscent of the Egyptian Pyramids.
Tilbury envisions her customers using the fragrances to create different moods and experiences. Just as they might choose different makeup looks depending on how they want to present themselves, they can now choose a fragrance that aligns with their desired feeling. The perfumes can also be layered to create new scent combinations. Testers of the fragrances during the development phase reported positive experiences, with some being chased down the street by strangers wanting to know what perfume they were wearing, and others finding a sense of calm by mixing certain scents.
This is not Tilbury’s first foray into the world of fragrance, as she previously launched the successful Scent of a Dream perfume in 2016. Given her track record and passion for her products, there is a high likelihood that the Collection of Emotions will also be well-received by customers. The perfumes will be available for purchase starting April 30 exclusively on the Charlotte Tilbury App, and will be available in stores globally from May 2nd.
With a focus on creating fragrances that tap into the power of emotions and neuroscience, Charlotte Tilbury is expanding her beauty empire with the launch of the Collection of Emotions. By working with experts in the field and drawing on her own experience with color theory, Tilbury has crafted six unique scents that are designed to evoke specific feelings and memories for the wearer. Customers can choose their fragrance based on how they want to feel that day, whether it’s sexy and empowered or calm and relaxed. The option to layer fragrances also provides endless possibilities for creating personalized scent combinations.
Tilbury’s holistic approach to fragrance development sets her apart in the industry, as she not only focuses on creating beautiful scents but also on the emotional impact they can have. By incorporating neuroscience research and drawing on her own intuition and creativity, Tilbury has crafted a collection that is not only unique but also deeply meaningful. With her proven track record in the beauty industry and a loyal following of customers, the Collection of Emotions is poised to be a success when it launches later this month. Fans of Tilbury’s makeup and previous fragrance offerings will undoubtedly be eager to experience this new olfactory journey and discover how these scents can transform their mood and mindset.
