Nicole Dunn, the CEO of Dunn Pellier Media, Inc, which specializes in PR for the fitness, health, and wellness sector, shares valuable insights on the importance of securing appearances on top-tier podcasts. Dunn emphasizes that these podcast appearances can be game-changers, helping brands and thought leaders solidify a reputation of excellence and connect authentically with audiences.
Podcast appearances are a powerful tool for building trust and engagement with audiences. However, breaking into top podcasts requires more than just reaching out to hosts. Dunn highlights that these shows often have competitive schedules, with some booking up to a year in advance and charging fees for guest appearances. To secure a spot on these sought-after podcasts, brands need to build industry clout and establish themselves as reputable experts.
In Dunn’s experience, appearing on podcasts, especially top ones, requires significant time, money, and effort for planning, production, and promotion. Guest selection is competitive, and hosts look for contributors who can enhance listenership with valuable insights, beyond just product promotion. To increase your chances of landing an interview on a popular podcast, Dunn provides three crucial tips, including starting small to build credibility, crafting a compelling narrative, and investing wisely in niche shows that align with your target audience.
Starting with smaller shows within the same niche as larger podcasts can help build credibility, provide practice, and generate content for new listeners to explore. Crafting a clear narrative with key messages and takeaways, as well as guiding hosts with suggested questions and show notes, can enhance the success of your pitch. Investing in niche shows that align with your target audience can be a worthwhile investment, as they often attract dedicated and engaged listeners.
While placing ads can bring short-term success, Dunn recommends focusing on earned media through podcast interviews to enhance long-term credibility. Building a client’s reputation to secure top wellness podcasts can take six months to a year of strategic planning and engagement. By following Dunn’s advice on starting small, crafting a compelling narrative, and investing wisely in niche opportunities, brands and thought leaders can increase their chances of landing interviews on top podcasts and making the most of the opportunity to connect with their audience.
