This week, tech news highlighted five key developments that could impact businesses. First, amid the looming U.S. ban, TikTok has reassured advertisers that it will not back down. The platform is enhancing tools for marketers and promoting ad campaigns to maintain user engagement. With the possibility of a complete shutdown in the U.S., influencers and advertisers on TikTok should consider alternative platforms to mitigate risks.
Apple’s latest iPad Pro release aims to position the device as a true laptop replacement. The new model boasts a crisper Ultra Retina XDR screen with OLED technology and a significantly faster neural engine, enabling the device to handle AI tasks more efficiently. Businesses should evaluate the potential of using the iPad Pro as a laptop alternative with its improved capabilities.
Chromebook users will soon benefit from a centralized hub, the App Mall, where they can access all their applications including those from Android, Linux, or Progressive Web Apps (PWAs). This feature aims to streamline app discovery and accessibility for users, enhancing the overall user experience. Businesses relying on Chromebooks should anticipate the activation of the App Mall on ChromeOS to improve their workflow efficiency.
Arc for Windows has been hailed as the best new browser, offering a refreshing alternative to Chrome with its unique organizational tools. The Spaces feature allows users to organize tabs into designated spaces with custom names, simplifying multitasking and enhancing productivity. Businesses utilizing Windows 11 should consider leveraging Arc for a streamlined browsing experience and improved tab management.
In a strategic move to improve customer service and technological competencies, Ford has launched Ford University, an AI-driven training program for dealership employees. With a focus on advanced technologies in software-defined vehicles, the program aims to bridge knowledge gaps and equip employees with the necessary skills to engage with customers effectively. As AI-driven applications become more prevalent, businesses will need to prioritize training to maximize the benefits of new technologies and enhance customer interactions.
