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Deron Brown, the president and chief operating officer of U.S. Operations for PCL Construction, believes that the biggest moments of personal and professional growth come from embracing discomfort and taking calculated risks. Brown emphasizes the importance of taking on challenges that others may be hesitant to do, as these opportunities can lead to new levels of success. He shares three risks that individuals should consider leaning into for their next opportunity.

The first risk Brown discusses is relocating to a new market. He acknowledges that the thought of moving to a different city can be daunting, but emphasizes the benefits that can come from such a move. By relocating early in his career, Brown was able to broaden his understanding of the construction industry and build valuable relationships with leaders in different regions. These relationships have expanded his network and influence, allowing him to call on contacts for advice or support with projects.

Another risk Brown suggests taking on is pursuing a new role or assignment outside of one’s experience. He advises individuals to seek out the most difficult jobs, as this is the best way to learn and increase value to their organization. By taking on projects that no one else wants to do, individuals can build skills that set them apart from their peers and gain the trust of the leadership team.

Lastly, Brown emphasizes the importance of asking for help, even though it may be seen as a sign of weakness in some cultures. Seeking assistance can prevent costly mistakes and show that an individual cares about the quality of their work. It also fosters a culture of collaboration and learning, as it demonstrates that one values the expertise of their colleagues and is open to learning from them.

In conclusion, Brown encourages individuals not to let fear immobilize them when presented with intimidating risks. By embracing discomfort and taking calculated risks, individuals can propel themselves toward their next big break. It is important to be willing to step outside of one’s comfort zone and embrace opportunities that may seem daunting at first. By doing so, individuals can experience personal and professional growth that may lead to new levels of success.

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