Turkish TV dramas have become a global phenomenon, drawing in tourists and viewers worldwide. Fans like Riia Toivanen from Finland and Raquel Greco from Argentina have traveled to Istanbul to experience the settings of their favorite shows. The success of Turkish TV dramas has transformed Türkiye into a leading exporter of television and has significantly boosted the nation’s international image. Shows like ‘Gumus’ and ‘Magnificent Century’ have captured the hearts of audiences globally, with themes that focus on family, love, and historical fiction.
The popularity of Turkish dramas has led to a booming billion-dollar industry that continues to expand into new markets. According to Parrot Analytics, global demand for Turkish series has increased by 184 percent between 2020 and 2023. The impact of these shows on Türkiye’s soft power is significant, reaching over 400 million viewers worldwide every night. The family-oriented nature of Turkish dramas, as well as their focus on themes like love, friendship, and historical background, has contributed to their widespread popularity.
Turkish TV shows have gained popularity not only in Turkey but also in regions like the Middle East and Latin America. Shows like ‘Resurrection: Ertugrul’ have attracted attention from world leaders like Venezuelan President Nicolás Maduro, who visited the set of the series. Through platforms like ‘Dizilah’, fans from countries like the United States, Canada, Greece, India, and Pakistan are able to connect with Turkish dramas. The industry continues to grow and diversify its themes, appealing to a wide range of audiences around the globe.
Tourists from all over the world are flocking to Istanbul to experience the settings of their favorite Turkish dramas. Sets like Bozdag Film Studios, where shows like ‘Resurrection: Ertugrul’ and ‘Foundation: Osman’ were shot, are attracting visitors interested in exploring the historical and cultural impact of these series. The influence of Turkish series on tourism in Istanbul is significant, contributing to the overall appeal of the city. Stars like Mert Yazicioglu, who plays a role in ‘Red Roses’, have become cultural ambassadors that showcase Turkish culture to a global audience.
The global success of Turkish TV dramas has had a profound impact on tourism in Turkey, particularly in Istanbul. The industry has played a significant role in shaping the international image of Istanbul, presenting the city as a vibrant and culturally rich destination. Shows like ‘Resurrection: Ertugrul’ and ‘Foundation: Osman’ have attracted millions of viewers around the world, showcasing the historical significance of Turkey. The soft power created by Turkish dramas has far-reaching effects on global audiences, connecting people from different cultures through shared themes and narratives.
Overall, the rise of Turkish TV dramas has transformed Türkiye into a major player in the global television industry, attracting viewers and tourists from around the world. The success of shows like ‘Gumus’, ‘Magnificent Century’, and ‘Resurrection: Ertugrul’ has solidified Turkey’s position as a leading exporter of television content. The impact of these shows on Türkiye’s soft power cannot be understated, as they continue to captivate audiences with their universal themes and compelling narratives. With the industry continuing to grow and expand into new markets, Turkish TV dramas are poised to remain a global phenomenon for years to come.
