L’Oréal Group recently unveiled its latest innovations in hyper personalization at Europe’s leading technology fair, VivaTech in Paris. The beauty giant showcased partnerships with Meta and social media influencers to create content using 3D, virtual reality, and augmented reality techniques. The goal is to empower the next generation of creators in beauty and demonstrate how technology can spark human creativity and drive new product innovations.
At the event, L’Oréal also displayed solutions for hyper personalization using generative artificial intelligence and clinical imaging technology. One of the innovations showcased was L’Oréal Paris Beauty Genius, a Gen AI-powered beauty assistant that offers personalized diagnostics, recommendations, and customized routines. The platform aims to help consumers navigate the overwhelming array of beauty products available and make better choices by leveraging AI, augmented reality, and color science.
The group’s Gen AI beauty content lab, CREAITECH, has been working on developing beauty images trained with the codes of L’Oréal brands for accelerated content creation. The technology is being used across various functions within the organization, from human resources to marketing. Additionally, Kiehl’s showcased a Derma-Reader that evaluates customers’ skin using clinical imaging technology, recommending suitable ingredients and lifestyle tips for targeted skincare routines.
L’Oréal’s technology incubator also shared insights into the development of personalized fragrance experiences using neuroscience and EEG technology. YSL’s Scent-Sation in-store experience uses a neuro-connected headset to measure individual reactions to different fragrances and create personalized profiles based on emotions like happiness, relaxation, and energy. The group plans to expand this hyper-personalized approach to fragrance to a mass market level, combining facial expressions, smell, and touch for a more tailored experience.
The innovations showcased by L’Oréal highlight the beauty industry’s growing focus on hyper-personalization and leveraging technology to meet consumer demands. By partnering with influencers, using generative AI, and incorporating clinical imaging and neuroscience into product development, the group is leading the way in creating personalized beauty experiences for customers. These advancements aim to provide consumers with tailored recommendations, routines, and products that cater to their individual needs and preferences.
The partnership between L’Oréal and Meta, along with the use of cutting-edge technologies like AI and clinical imaging, demonstrate the group’s commitment to innovation and personalized beauty solutions. By focusing on empowering creators, leveraging advanced technologies, and expanding personalized experiences across various beauty categories, L’Oréal is setting a new standard for hyper-personalization in the industry. As the beauty landscape continues to evolve, these initiatives position the group as a leader in driving digital transformation and delivering customized beauty experiences for consumers worldwide.
