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Entrepreneurial journey can be thrilling, but having an exit strategy is crucial for sustainability and success. The author shares their story of realizing the importance of planning for the future, after being caught in a cycle of starting and growing businesses only to lose interest over time.

The author experienced a fading passion for their businesses as excitement turned into mundane managerial tasks. This led to a decline in enthusiasm and ultimately, the need to move on to new ventures. The repetitive cycle was exhausting, prompting the author to seek a change.

During a funding round in 2020, the author had an epiphany about the significance of having an exit strategy. They realized that stable businesses are attractive to investors seeking low-risk opportunities with consistent returns. This realization shifted the author’s perspective from being solely an entrepreneur to also being an investor in their own business.

The conversations in 2020 marked a turning point for the author, who began to view their business as a valuable asset separate from their identity. Transitioning from “I am my business” to “I own this asset” was a profound mindset shift that highlighted the importance of recognizing the business as a distinct entity.

The key takeaway from the author’s journey is that every entrepreneur should have an exit strategy, whether it’s a sale, merger, or succession plan. Understanding the endgame can provide direction, motivation, and help maximize returns. For entrepreneurs with businesses generating over 2M in annual revenue, it’s crucial to start thinking about an exit strategy to make the most of their entrepreneurial journey.

The author encourages fellow entrepreneurs to consider their future plans and embrace the idea of preparing for an exit strategy. By being proactive and strategic about the endgame, entrepreneurs can set themselves up for a brighter, freer entrepreneurial future.

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