The new shop by The Folklore will feature returning brands like Refine Studio and a selection of independent labels across various categories such as apparel, accessories, beauty, wellness, and homeware, including Armantia and Pink Root Products. The platform is expanding its reach by including brands from South America, Asia, Latin America, the Caribbean, and the US, offering a truly global shopping experience. The newly introduced filters allow customers to support brands based on factors like country or owner identity. This allows shoppers to find and support emerging brands that align with their values, such as Latinx LGBTQIA+ or eco-friendly AAPI-owned brands.
One of the biggest barriers to working with independent brands, especially those in distant emerging markets, is shipping costs. The new platform has streamlined its shipping structure, offering shipping deals that cap costs at $35 to $45 for orders from multiple brands. This makes it easier and more affordable for customers to explore and purchase products from a diverse range of labels. The goal is to make it more accessible for customers to discover and support brands from different countries and backgrounds.
In addition to online enhancements, The Folklore is gearing up for a series of consumer pop-up shops in New York and Accra, with the first The Folklore Residency taking place in Los Angeles from October 17-30. These events aim to provide an immersive, in-person shopping experience that brings the brands’ stories to life and strengthens the connection between consumers and creators. The goal is to give customers access to products that they may not have had access to otherwise, aligning with the brand’s ethos of exploration and accessibility.
The platform aims to provide a unique shopping experience where customers can discover and support brands from 44 different countries. The curated selection of brands offers a diverse range of products across various categories. The focus on independent labels and brands from different regions allows customers to explore and support emerging talent from around the world. The newly introduced filters make it easier for customers to intentionally shop and support brands that align with their values and preferences.
The Folklore is dedicated to showcasing brands from diverse backgrounds and regions, highlighting the creativity and talent of designers worldwide. By expanding its reach and including brands from various countries, the platform offers a truly global shopping experience. The focus on supporting independent brands and providing affordable shipping options aims to make it easier for customers to discover and purchase products from different regions. The upcoming consumer pop-up shops will further enhance the connection between consumers and creators, providing a unique and immersive shopping experience.
In conclusion, The Folklore’s new platform is designed to offer customers a unique shopping experience that allows them to discover and support brands from around the world. By expanding its reach and including brands from various regions, the platform aims to showcase the creativity and talent of designers globally. The streamlined shipping options and upcoming pop-up shops will make it easier for customers to explore and purchase products from diverse labels. The platform’s focus on exploration, accessibility, and intentional shopping sets it apart as a destination for discovering unique and diverse brands.
