The Fall Guy, a new action romance starring Ryan Gosling and Emily Blunt, had a lackluster opening at the box office but has since earned a total of $127.5 million worldwide. With a production budget of $140 million, Universal Pictures has decided to release the film early on digital streaming platforms, including VUDU, AppleTV+, and Prime Video for a price of $24.99 for a pre-order and $19.99 to rent for a 48-hour period.
The film follows the story of Colt Seavers, a veteran stuntman played by Gosling, who is trying to make amends with his girlfriend, Jody, played by Blunt, after a tragic accident. Directed by David Leitch, a former stuntman, The Fall Guy has received positive reviews from critics on Rotten Tomatoes, with an 82 percent rating and a higher audience score of 87 percent.
This move by Universal to release The Fall Guy early on digital platforms follows a similar strategy used with the horror thriller Abigail, which premiered in theaters in April and became available for streaming just three weeks later. The studio’s decision to release films quickly on digital platforms could be a way to reach a wider audience and potentially increase revenue in a competitive market.
Fans of The Fall Guy can expect an extended edition of the film with an additional 20 minutes of action, allowing them to dive deeper into the story and characters. The film’s plot revolves around Colt Seavers’ journey to find Tom Ryder, a fellow stuntman who has gone missing, leading to a thrilling adventure filled with suspense and action.
As digital streaming continues to be a popular way for audiences to watch movies, Universal’s decision to release The Fall Guy early on these platforms could be a strategic move to attract viewers who may have missed the film in theaters. With the convenience of watching at home and the added bonus of an extended edition, The Fall Guy is expected to be a hit among fans of action romances and thrillers.
