Telegram announced that it will now allow in-app advertisements to be purchased using Toncoin, the native cryptocurrency of the TON blockchain. This update is part of Telegram’s user monetization strategy, with 50% of ad revenue generated within public channels being allocated directly to their owners. The TON blockchain was chosen for its minimal transaction fees, fast processing speeds, and high capacity for transactions per second. Utilizing a Proof-of-Stake consensus mechanism and sharding technology, the TON blockchain can enable millions of transactions per second.
In October 2023, blockchain security firm Certik recognized the TON blockchain as the world’s fastest network, surpassing established payment systems like Solana, Polygon, Visa, and Mastercard with a record-breaking 104,715 transactions per second. Telegram CEO Pavel Durov hinted at the launch of the Telegram Ad Platform in February, targeting advertisers globally. The platform aims to boost creator revenue by allowing channel owners to monetize their content more effectively, aligning Telegram with other social media giants like YouTube and X.
Telegram’s new advertising platform offers targeted promotion opportunities for promoting bots and channels at a budget-friendly cost, allowing advertisers to start with a small amount of Toncoin. Advertisers have full control over where their ads appear by selecting specific channels. Channel owners can withdraw their ad revenue without fees and reinvest their earnings back into the Telegram ecosystem through additional advertising or acquiring unique usernames.
Toncoin has seen significant growth, rising over 123% in the past month and trading around $5.24 as of Monday. The integration of Toncoin for in-app advertisements on Telegram highlights the platform’s commitment to user monetization and revenue sharing. With its focus on empowering channel owners and providing targeted promotion opportunities, Telegram aims to maximize engagement and content creation within its ecosystem while also driving growth for the TON blockchain and its native cryptocurrency.
