Taco Bell and Cheez-It have collaborated on two new menu items that are now being released nationwide for a limited time due to overwhelming positive reactions from customers during a trial run. The “Big Cheez-It Tostada” and “Big Cheez-It Crunchwrap Supreme” feature a massive cheese cracker as a key ingredient. This collaboration between the two brands is expected to generate publicity and expand their reach at a time when consumer spending is on the decline due to inflation.
The “Big Cheez-It Tostada” includes ground beef, reduced-fat sour cream, tomatoes, lettuce, and cheddar cheese layered on the giant cheese cracker for $3.49. The “Big Cheez-It Crunchwrap Supreme” replaces the internal tostada shell with the giant Cheez-It for $4.99, along with other ingredients, such as nacho cheese sauce. Additionally, a new offering, the “Big Cheez-It Box” deal, includes the Crunchwrap Supreme, a five-layer beef burrito, nacho fries, and a medium drink for $8.99.
Despite a slowdown in consumer spending, Taco Bell’s parent company, Yum Brands, continues to see success with Taco Bell being a bright spot. While Pizza Hut and KFC same-store sales have dropped, Taco Bell’s same-store sales grew by 2% in the first quarter. Yum Brands’ shares have increased by nearly 5% for the year, a sign of their resilience in the face of economic challenges.
In addition to the Cheez-It collaboration, Taco Bell has announced its menu items rolling out in 2024, including a Mountain Dew Baja Blast gelato and collaborations with other brands like Tajin and Cinnabon. These releases are part of Taco Bell’s broader growth plans as they continue to innovate and offer fans new and exciting menu options. Taco Bell’s success is crucial for Yum Brands as it accounts for a vast majority of the company’s US profits.
Overall, the collaboration between Taco Bell and Cheez-It has generated excitement among fans, leading to a nationwide release of the “Big Cheez-It Tostada” and “Big Cheez-It Crunchwrap Supreme.” These limited-time menu items are expected to drive customer traffic and increase sales for both brands amid a challenging economic environment. Taco Bell’s continued success and innovative menu offerings demonstrate their commitment to growth and expansion in the competitive fast-food industry.
