The latest candy craze sweeping social media is Swedish candy, which has become a popular treat among people of all ages, including Hollywood celebrities. Whether you prefer sweet or sour candies, Swedish candy offers a wide variety of options to satisfy your cravings. Stores nationwide are struggling to keep up with the demand for Swedish candy, with some reporting delays of up to 3-4 weeks in processing orders. One popular Swedish candy brand, BonBon, has experienced a surge in popularity, leading to shipping delays as well.
Social media influencers like Abigail Feehley have gained large followings by reviewing and sharing their experiences with Swedish candy. Feehley, based in Atlanta, Georgia, started her Swedish candy journey when a friend sent her a surprise package from BonBon, which she shared on her TikTok account. She highlights the unique textures, flavors, and shapes of Swedish candy, which provide a fun and colorful experience for consumers. One key feature of Swedish candy is the “Lördagsgodis” tradition, where families indulge in candy as a special weekend treat, adding an air of sophistication to the sweet experience.
Swedish candy offers a wide range of sweet and sour flavors, with some favorites being the larger candies like skulls and “bubs.” Popular flavors include sour raspberry and citrus, cool cola, cool passion pineapple, wild strawberry pomegranate, sour tutti frutti, banana caramel, and more. Feehley notes that some flavors like cola skulls have become very popular, with some candies even being on back order due to high demand. The nostalgic aspect of Swedish candy has also contributed to its viral success, with many people reminiscing about childhood memories of picking out their favorite candies at a store.
The pick-and-mix style of Swedish candy allows consumers to choose and mix different candies according to their preferences, making it an attractive and versatile treat for everyone. Social media influencers and celebrities alike, such as Shay Mitchell and Bethany Frankel, have tried and loved Swedish candy, contributing to its increasing popularity. Some users in Sweden have shared creative ways to enjoy Swedish candy, such as combining different flavors for a burst of taste sensations. Feehley believes that Swedish candy is here to stay and that small businesses producing these treats will continue to thrive due to the overwhelming positive response from consumers.
Overall, Swedish candy has taken the social media world by storm, with its unique flavors, textures, and nostalgic appeal capturing the hearts of candy enthusiasts everywhere. From its pick-and-mix style to its wide range of sweet and sour flavors, Swedish candy offers something for everyone to enjoy. As the demand for Swedish candy continues to grow, small businesses in the industry are poised to see significant success, thanks to the loyal following and positive reception from consumers. With celebrities and influencers singing its praises, Swedish candy is definitely a trend that shows no signs of slowing down.
