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Swan Bitcoin, a financial services company, has become the lead sponsor of Tucker Carlson’s upcoming national tour, which aims to bring Bitcoin to the audience of one of the world’s most famous journalists. The partnership was unveiled by both Swan and Carlson on Monday, with Swan stating that it is a significant opportunity for Bitcoin education. The tour will involve live on-stage discussions with top political voices in various cities across the country ahead of the 2024 presidential election, with speakers like Tulsi Gabbard and Vivek Ramaswamy, who have shown support for Bitcoin and criticized central bank digital currencies (CBDCs).

Tucker Carlson has a large audience, with 12.9 million followers on his X account, and his recent interviews have gained millions of impressions. Carlson has hosted prominent Bitcoin advocates on his show, such as El Salvador President Nayib Bukele and MicroStrategy’s Michael Saylor. Both Bukele and Saylor are known for their focus on Bitcoin over other cryptocurrencies, and Swan is also a Bitcoin-only platform. Swan CEO Cory Klippsten praised the Tucker Carlson Network for seeking sponsorship from a Bitcoin-only company, emphasizing the importance of promoting Bitcoin specifically.

The sponsorship of Tucker Carlson’s tour by Swan Bitcoin has sparked some criticism online, with some followers questioning the company’s alignment with Carlson’s conservative political views. However, the intersection of Bitcoin and politics is not new, as crypto-focused legislation tends to divide along party lines in Congress, with Republicans generally supporting pro-crypto policies and Democrats often opposing them. President Joe Biden recently vetoed a bill that would have made it easier for regulated banks to offer crypto custody services, while former President Donald Trump has embraced the title of the “Crypto President” and vowed to form a “crypto army” to counter industry opponents.

The partnership between Swan Bitcoin and Tucker Carlson’s national tour highlights the growing influence of Bitcoin in mainstream media and politics. By sponsoring a tour that will reach a broad audience and feature discussions with key political figures, Swan aims to educate and promote Bitcoin to a wider audience. While some may question the potential political implications of the sponsorship, the focus remains on advocating for Bitcoin as a valuable financial asset and technology that transcends political divides. As Bitcoin continues to gain traction in various sectors, partnerships like this one play an important role in raising awareness and fostering discussion around the future of money and finance.

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