The lead up to London Fashion Week was filled with anticipation for SS Daley’s spring 2025 show, which became the most talked-about presentation of the season. Rumors swirled about designer Steven Stokey-Daley’s debut womenswear collection and the star-studded front row that included Harry Styles and Emma Corrin. Styles, who had recently bought a minority stake in the brand, watched eagerly as his friend showcased his first solely female edit at the Royal Academy, with just 100 industry insiders in attendance. Stokey-Daley’s collection featured the brand’s signature quirky aesthetic, with animal-print knits and high-waisted suiting, while also introducing new elements to attract a fresh audience.
Harry Styles made a stylish appearance on the front row at SS Daley’s show, dressed in the brand’s unique separates and Vans sneakers. His investment in the brand seemed to be paying off as he watched the collection unfold, which featured a mix of familiar menswear elements and new designs tailored specifically for women. Stokey-Daley’s exploration of the overlap between mens- and womenswear resulted in a collection that combined strict tailoring with bold florals, ceramic jewelry, and tuxedo-inspired details on dresses. Inspired by the British artist Gluck and other gender-defying individuals from the early 20th century, the designer crafted a collection that pushed boundaries and redefined traditional gender norms in fashion.
The debut womenswear collection from SS Daley was a craft-driven exploration of gender-neutral fashion, with a focus on blending masculine and feminine elements in unique ways. The designer’s use of strict tailoring, floral prints, and unexpected details like ceramic jewelry created a sense of fluidity and experimentation in the collection. Stokey-Daley’s inspiration from the gender-fluid artist Gluck and other non-conformists from history added depth and meaning to the designs, creating a story that transcended traditional fashion boundaries. By challenging traditional gender norms and embracing individuality, SS Daley’s collection pushed the boundaries of fashion and offered a new perspective on gender-inclusive design.
The success of SS Daley’s debut womenswear collection at London Fashion Week marked a significant moment for the brand and its designer, Steven Stokey-Daley. With Harry Styles’ support and investment, the brand was able to reach a wider audience and showcase its unique blend of mens- and womenswear influences on a global stage. The collection’s mix of familiar brand signatures with new, gender-neutral design elements resonated with audiences and critics alike, highlighting the brand’s ability to innovate and push boundaries in the fashion industry. By merging traditional tailoring with unexpected details and bold prints, SS Daley’s collection stood out as a refreshing and inclusive addition to the fashion landscape.
As SS Daley’s spring 2025 collection made waves at London Fashion Week, the designer’s exploration of gender-neutral fashion and fluidity in design set a new standard for inclusivity in the industry. By drawing inspiration from non-conformist figures like Gluck and reinterpreting traditional menswear elements for a female audience, Steven Stokey-Daley challenged traditional notions of gender in fashion and opened up new possibilities for self-expression and creativity. The success of the collection, with Harry Styles and Emma Corrin among its high-profile supporters, solidified SS Daley’s position as a trailblazer in gender-inclusive fashion and a brand to watch in the ever-evolving world of high fashion.
