Alex Cooper, host of the popular podcast “Call Her Daddy,” has ended her relationship with Spotify in favor of signing a multi-year deal with SiriusXM worth $125 million. This deal includes exclusive advertising and distribution rights, as well as other content and events. Cooper’s new agreement with SiriusXM brings exclusive content to the platform starting next year, along with global ad sales rights to other podcasts within her Unwell Network. This move follows a trend of popular podcasts leaving exclusive deals with streaming platforms for SiriusXM, such as Will Arnett, Jason Bateman, and Sean Hayes with their podcast “SmartLess.”
SiriusXM has been strategically investing in podcasting, as seen with their acquisition of exclusive rights to “Call Her Daddy” and other podcasts. This move comes at a time when Spotify has been cutting staff to recoup losses from their extensive spending on podcasting deals that did not pan out as expected. With the podcast industry becoming increasingly competitive, this shift towards exclusive deals with SiriusXM demonstrates a new direction for popular podcasters seeking greater financial rewards and creative control over their content.
Cooper’s decision to sign with SiriusXM for a substantial sum of $125 million is not unprecedented, as she had previously signed a three-year agreement with Spotify for $60 million. Her commitment to providing the best experience for her listeners, known as the Daddy Gang, remains a top priority. Cooper’s success as a female podcaster has soared since the launch of “Call Her Daddy” in 2018, leading to interviews with notable celebrities such as Zayn Malik, Jane Fonda, and Gwyneth Paltrow.
Despite the exclusive deal with SiriusXM, “Call Her Daddy” and other podcasts within the Unwell Network will still be available on Spotify, where the majority of Cooper’s listeners are located. This move to SiriusXM is part of a larger trend in the podcasting industry, where popular hosts are seeking more lucrative partnerships and opportunities for growth. The exact details of the deal terms between Cooper and SiriusXM have not been disclosed, but the shift to a new platform presents exciting opportunities for both the host and her listeners. The future of “Call Her Daddy” and the Unwell Network looks promising as they continue to evolve and provide engaging content for their dedicated audience.
