Portland-based marketing verification startup SheerID has named Stephanie Copeland Weber as the company’s new CEO. She will be taking over from co-founder Jake Weatherly, who will now serve as a board director and strategic advisor. Weatherly, who started the company in 2011, expressed confidence in Copeland Weber as his successor and believes she will lead the company through its next phase of growth. Copeland Weber brings more than 25 years of experience in growing businesses as a strategic and operational leader, with previous roles at Ruby, GuideSpark, and now SheerID’s board of directors.
SheerID’s platform helps consumer brands offer special deals to specific groups such as students, teachers, and the military. By collecting information from consumers, the platform verifies their eligibility for these deals. Companies like Amazon, Google, Home Depot, Spotify, T-Mobile, and Walmart already use SheerID’s solution to offer targeted discounts to these groups. The transition in leadership at SheerID comes at a time when the company is looking to further expand its reach and services in the marketing verification space.
In other executive news, Pinecone, a cloud-based vector database for AI applications, has appointed Lauren Nemeth as chief operating officer and Bob Muglia as a board member. Nemeth, previously chief revenue officer at Twilio, brings her expertise in revenue growth to Pinecone, while Muglia, a tech leader and investor with experience at Snowflake and Microsoft, will provide strategic guidance. Docusign has brought on Jessica Nguyen as deputy general counsel for AI Innovation and Trust, leveraging her legal experience from companies like Microsoft and Avalara to support their innovation initiatives.
In Seattle, General Motors has promoted two executives with ties to the area to senior vice president roles. Dave Richardson, co-founder of cloud computing company Skytap with degrees from the University of Washington, and Baris Cetinok, a tech veteran involved in launching Microsoft Office and Amazon Payments in Amazon Web Services, will take on new leadership responsibilities within the company. Additionally, Ashley Levesque has resigned from her position as VP of marketing at Seattle marketing tech firm Banzai, bringing changes to the local executive landscape.
The Pacific Science Center in Seattle has welcomed Freeda Warren as chief administrative officer, where she will focus on enhancing the organization’s impact and garnering support for key initiatives. Warren’s experience as a senior VP at the Denver Museum of Nature & Science will be instrumental in her new role. Meanwhile, Rene Bystron, creator of the AI education app AI LaMo, is launching a new venture called DeltaGen aimed at simplifying interactions with AI tools. Kyle Swan, a seasoned executive at Silicon Valley Bank in Portland, has taken on a new director role within the financial institution.
Lastly, Meg Manazir, a communications professional at Microsoft, has announced her departure from the company to take a break and explore new opportunities. Manazir, who was previously director of executive platforms and narrative architect for Microsoft Advertising, will be taking time to recharge and consider her next career steps. These executive movements highlight the dynamic nature of the tech and business landscape in the Pacific Northwest, with leaders transitioning into new roles and companies aiming to innovate and grow in their respective industries.
