Aditi Sinha, a former worldwide marketing leader at Amazon, was inspired to start Point of View, a women’s workwear startup, after witnessing a colleague struggle with a lack of pockets in her clothing. Sinha teamed up with Sakina Adeeb, an Amazon senior manager, to tackle what they refer to as “pockets inequality” by designing stylish workwear with smartphone-friendly pockets. The company’s debut collection has received positive feedback from early customers, featuring tops, dresses, jackets, pants, and skirts designed with larger pockets to accommodate smartphones. Sinha hopes to ignite a movement within the women’s fashion industry to provide more practical and functional clothing options for women.
Sinha’s background in branding and marketing with startups in India, as well as her experience at Amazon, has shaped her approach to building Point of View. She believes in the power of one person to make a meaningful change and envisions a future where practicality in women’s fashion is not a luxury but a standard. Sinha’s mother, a doctor in rural India, instilled in her the belief in making a difference through individual actions. Sinha’s goal with Point of View is to empower women to bring their authentic selves to the world and create designs that cater to their needs and preferences.
The design process for Point of View’s clothing line involved thorough research and testing to create functional and stylish pieces for women. Sinha and her team, including a fashion designer in India, spent six months perfecting the pocket design to ensure that smartphones could fit comfortably without adding bulk to the sides. They selected poly-crepe fabric for its tensile strength and comfort against the skin, as well as its ability to securely hold a smartphone. The deep pockets are designed to fully conceal phones while remaining easily accessible for the wearer.
Point of View aims to offer more than just practical pockets in its designs. The company is exploring additional features like stretchable fabric, adjustable-length pants, hidden buttons, and built-in bra-strap holders to enhance the functionality of its clothing line. Sinha believes that women’s fashion should prioritize practicality and comfort without sacrificing style, and she is committed to providing innovative solutions to address the unique needs of professional women. The company also plans to expand its reach through pop-up events and in-person sales to gather real-world feedback from customers.
While self-funded and operated by a small team in Seattle and India, Point of View is driven by a vision of inclusivity and empowerment in the fashion industry. Sinha is hopeful that the company’s efforts to address pockets inequality will pave the way for greater gender equality in the broader fashion landscape. By offering clothing that combines style and functionality, Point of View aims to redefine women’s workwear and inspire other brands to prioritize practical design features for women. Sinha’s commitment to meaningful change and customer-centric innovation sets the foundation for Point of View’s mission to revolutionize women’s fashion and create a more inclusive and empowering industry for all.
