Vieu is a Seattle startup founded in 2022 by former Microsoft leaders with the goal of revolutionizing enterprise sales processes by focusing on warm introductions rather than cold calls. The company recently announced an $11 million seed investment round, citing the struggles sales teams face in connecting with target accounts in today’s world of generative AI and ubiquitous spam. Vieu utilizes data to create a “business graph” that helps identify potential sales targets most likely to convert, streamlining the sales process for its customers.
Despite the challenges faced by sales teams, Vieu has seen significant growth, with revenue tripling over the past year. The company currently boasts approximately 40 customers, including well-known companies such as Hyperproof, Rubrik, and HP Enterprise. Vieu’s CEO, Samir Manjure, expressed confidence in the company’s trajectory, stating that it is the right place, right time, and right product. With plans to double its headcount over the next year, Vieu is positioning itself as a key player in the competitive sales intelligence market.
Vieu’s platform not only helps users identify potential sales targets but also provides guidance on how to effectively sell to them by leveraging data from various sources such as companies, events, and SEC filings. This approach has resonated with customers who are seeking more personalized and data-driven sales strategies in today’s rapidly evolving business landscape. As the company continues to expand, it aims to go beyond B2B sales and further build out business networks to provide even more value to its users.
The co-founders of Vieu, Samir Manjure and Simon Skaria, both have extensive backgrounds in technology and business, having spent over 17 years at Microsoft before launching the startup. Manjure previously founded KenSci, a healthcare prediction company that was acquired in 2021, while Skaria has a background in SQL, Office 365, and Azure AI. With their combined expertise and experienced team, Vieu is well-positioned to continue its growth and make a significant impact in the sales intelligence market.
The seed investment round was led by Bellevue-based firm Trilogy Equity Partners, with Trilogy managing director Chuck Stonecipher joining Vieu’s board. The round also saw contributions from other investors, including Incubate Fund and Vela Partners. With this financial backing and the continued growth of the company’s customer base, Vieu is poised for success as it looks to differentiate itself in a crowded market of sales intelligence startups.
Overall, Vieu presents a compelling solution to the challenges faced by sales teams in reaching target accounts and converting leads in today’s digital landscape. By leveraging data and technology to provide personalized insights and recommendations, Vieu is helping companies streamline their sales processes and achieve greater success. With a strong leadership team, an innovative product, and solid financial backing, Vieu is well-positioned to lead the way in revolutionizing the enterprise sales process.
