Seattle-based startup Loti recently raised $5.1 million in funding to expand its technology platform that assists public figures in identifying fake social media accounts, fake endorsements, or deepfakes misusing their likeness. Founded in 2022, Loti utilizes advanced facial and voice recognition software to analyze photos, videos, and audio from clients to search for potential deepfakes or unauthorized content, such as impersonation accounts, and can also issue takedown requests. Major companies such as WME, Meta, and YouTube have signed deals with Loti to utilize its platform for their clients.
In an era where generative AI technology is rapidly advancing, making it easier to create content that may infringe upon likeness or violate copyright, tools like Loti are becoming increasingly essential. The company’s CEO and co-founder, Luke Arrigoni, emphasizes the importance of protecting individuals’ likenesses, especially as AI-generated content becomes more prevalent. Loti generates revenue through subscription services offered to public figures who want to protect their image and likeness from unauthorized use.
Loti’s recent funding round was led by Seattle-area venture firm FUSE, with participation from other investors such as Bling Capital, Ensemble VC, Alpha Edison, and K5 Global. Brendan Wales, a founding partner at FUSE, expressed confidence in Loti’s ability to navigate the complexities of an AI-driven world, particularly within the entertainment industry. Loti plans to use the funding to expand its team, which currently consists of 35 employees split between Seattle, Los Angeles, and locations outside the U.S., with a goal of reaching around 50 employees by the end of the year.
Co-founded by Luke Arrigoni, Rebekah Arrigoni, and serial entrepreneur Hirak Chhatbar, Loti offers a super-charged tool for individuals seeking to protect their likeness in a digital landscape where unauthorized use of images and content is becoming increasingly prevalent. The company’s platform is designed to help content creators, agencies, brands, and publishers navigate the complexities of an AI-first world and ensure that AI-generated content using a customer’s likeness is being appropriately used. Loti’s partnership with major industry players like WME, Meta, and YouTube underscores the increasing demand for tools that can safeguard individuals’ digital identities and content.
Luke Arrigoni, who previously ran an AI consulting firm and worked as a data scientist for Creative Artists Agency, brings a wealth of experience to his role as CEO of Loti. The recent lawsuits filed against AI companies over AI-generated music highlight the importance of protecting intellectual property and individuals’ likenesses in a technology-driven world. Loti’s advanced technology and comprehensive approach to identifying and addressing unauthorized content demonstrate the company’s commitment to providing effective solutions for public figures seeking to safeguard their digital identities.
As Loti continues to grow and expand its services, the company is well-positioned to become a leader in the emerging field of protecting digital identities and content in an AI-driven world. By leveraging cutting-edge facial and voice recognition software, Loti offers a valuable tool for public figures looking to secure their online presence and combat the rising threat of deepfakes, fake social media accounts, and other unauthorized content using their likeness. With its recent funding round and strategic partnerships with industry leaders, Loti is poised to make a significant impact in the realm of digital identity protection and content authentication.
