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Publicly-listed German asset management firm Samara Asset Group announced its plan to expand its Bitcoin portfolio using proceeds from a €30 million bond. The firm has engaged Pareto Securities as the sole manager to arrange investor meetings for this potential bond. The bond’s proceeds will be used to acquire additional limited partnership stakes and increase investments in Bitcoin, which Samara considers its primary treasury reserve asset. The company’s CEO, Patrick Lowry, expressed the company’s commitment to holding Bitcoin long-term and using the bond’s proceeds to acquire more Bitcoin and invest in emerging managers.

The bond, set to be issued by Samara Asset Group PLC, will be secured by a new special purpose vehicle (SPV) called Samara Asset Holdings Ltd. This SPV will act as the guarantor for the bond, which is expected to be listed on the unregulated Oslo and Frankfurt Stock Exchanges with a minimum subscription amount of €100,000. Lowry stated that the bond proceeds will enhance liquidity and diversify the company’s investments in emerging technologies, strengthening its balance sheet. Samara, founded in 2018 by heavyweight investors including Mike Novogratz, has a net asset value of €189 million as of June 2024 and a diverse portfolio that includes investments in leading companies like Northern Data and Deutsche Digital Assets.

Samara’s decision to increase its Bitcoin holdings aligns with a broader trend among institutional investors who are increasingly seeing Bitcoin as a strategic asset. Companies like MicroStrategy, which holds a significant amount of BTC and whose CEO, Michael Saylor, advocates for Bitcoin as a long-term investment, are leading the way. Galaxy Digital, co-founded by Novogratz, is also actively increasing its Bitcoin holdings. Recent data from Arkham Intelligence shows that Galaxy added nearly 500 BTC to its holdings, now worth approximately $32.8 million. Additionally, Metaplanet Inc., a publicly listed investment and consulting firm in Japan, recently announced the addition of 108.78 Bitcoin to its portfolio, bringing its total Bitcoin holdings to 639.5 BTC valued at $40 million.

The announcement by Samara Asset Group signals the company’s confidence in Bitcoin as a valuable asset and its commitment to investing in the cryptocurrency. By using the proceeds from the bond to acquire more Bitcoin and invest in emerging managers, the firm is positioning itself to benefit from the potential growth of the digital asset space. The bond structure, with a minimum subscription amount and listing on unregulated stock exchanges, demonstrates the company’s strategic approach to enhancing liquidity and diversifying its investments in emerging technologies.

With the backing of heavyweight investors like Mike Novogratz and a reported net asset value of €189 million as of June 2024, Samara Asset Group is well-positioned to leverage its current portfolio and expand its Bitcoin holdings. The company’s focus on acquiring more Bitcoin and investing in emerging managers reflects a strategic vision for long-term growth and success in the digital asset space. As institutional investors like Samara continue to embrace Bitcoin as a strategic asset, the cryptocurrency’s value and importance in the financial markets are likely to increase, further solidifying its position as a valuable investment opportunity.

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