Rover, the Seattle-based pet-care company, has recently acquired Cat in a Flat, a cat-sitting community based in London. Cat in a Flat was founded in 2014 and has since grown to over 50,000 care providers who have completed 2 million visits across nine countries. This acquisition will help Rover expand its European footprint and reach new customers in Switzerland, Belgium, Austria, and Ireland, in addition to the other 10 European countries it already serves.
Rover, which was acquired in a $2.3 billion deal with Blackstone earlier this year, has been steadily growing over the years by diversifying its services beyond just dog sitting. In 2019, Rover officially expanded its services to include cat care, showing its commitment to serving a wider range of pet owners. The acquisition of Cat in a Flat will further enhance Rover’s offerings and help it better serve the needs of cat parents globally. Europe is currently the fastest growing segment for new customer acquisition for Rover, making this expansion a strategic move for the company.
With the acquisition of Cat in a Flat, Rover will be able to tap into an established network of cat sitters and cat parents, strengthening its overall pet-sitting marketplace. The terms of the deal were not disclosed, but Cat in a Flat will continue to operate as its own brand and entity, led by founders Julie Barnes and Kathrin Burckhardt. This move will allow Rover to leverage Cat in a Flat’s expertise in the cat-sitting community and provide more comprehensive services to its customers.
By expanding its services to include cat care and acquiring Cat in a Flat, Rover is positioning itself as a one-stop shop for all pet-sitting needs. This strategic move will not only help Rover increase its market share in Europe but also enhance its overall offerings to pet owners worldwide. With the growing trend of pet ownership and the increasing demand for pet-care services, Rover is well-positioned to continue its growth trajectory and solidify its position as a leader in the pet-care industry.
Rover’s acquisition of Cat in a Flat reflects its commitment to serving a wider range of pet owners and providing a comprehensive platform for all pet-sitting needs. By expanding its European footprint and tapping into an established network of cat sitters, Rover is poised to further strengthen its position in the market. This strategic move will help Rover reach new customers, enhance its services, and solidify its reputation as a trusted pet-care provider globally.
Overall, Rover’s acquisition of Cat in a Flat is a strategic move that will help the company expand its offerings, reach new customers, and strengthen its position in the pet-care industry. With the growing demand for pet-sitting services and the increasing trend of pet ownership, Rover is well-positioned to capitalize on this opportunity and continue its growth trajectory. By expanding its services to include cat care and acquiring Cat in a Flat, Rover is demonstrating its commitment to serving all pet owners and providing a comprehensive platform for all pet-sitting needs.
