CEO of Judi Hays, Inc., and LinkedIn marketing strategist, Judi Hays, emphasizes the importance of maintaining and revitalizing your network on LinkedIn. She highlights the concept of the know-like-trust (KLT) factor, which is crucial in building credibility and strong connections on the platform. Hays stresses the value of actively engaging with your network rather than passively networking, as success is closely linked to a spirit of generosity and authenticity.
Hays provides strategies to breathe life into your existing LinkedIn network for business growth. She recommends leading with value, not with your solutions, and positioning yourself as a contributor. One key strategy is to download your LinkedIn database to a spreadsheet, allowing you to track your progress effectively. Hays also advises against sending unsolicited links or mass-messaging generic messages, as these could be perceived as spam and lack value to your connections.
Nine ways to revitalize your network on LinkedIn are provided by Hays to strengthen connections and foster relationships. These strategies include checking in with connections you haven’t spoken to in a while, making warm introductions between connections, and sharing valuable finds such as survey results or data findings. Hays also suggests engaging with content posted by your connections, referring business leads to others, and making public endorsements to showcase the expertise of your connections.
Hays emphasizes the importance of adding value, fostering relationships, and avoiding making sales pitches on LinkedIn. By giving without expecting a return, you can stay top of mind with your connections and encourage them to reach back out to you. Hays highlights that every action, big or small, can strengthen the rapport you have with your connections, and it is essential to take your time, add real value, and be genuine in your interactions to deepen your network on LinkedIn.
Ultimately, Hays encourages individuals to focus on deepening their network on LinkedIn, rather than just growing it. By keeping interactions authentic and adding value to your connections, you can watch your network thrive and fill your pipeline with business opportunities. The emphasis is on building trust, fostering relationships, and engaging with your network in a meaningful way to maximize your success on LinkedIn.
