Reformation, a popular sustainable fashion brand, recently launched its first-ever jewelry collaboration with designer Clare Waight Keller. The collection features 14 heirloom-quality pieces made from recycled metals and deadstock stones, ranging in price from $168-$898. The launch was accompanied by a chic party in Paris attended by influential fashion figures like Dree Hemingway. The collection includes teardrop earrings, delicate chains, and statement cuffs in 24-karat gold vermeil, 925 sterling silver, and semi-precious stones.
The collaboration with Waight Keller, who was recently named creative director at Uniqlo, is part of Reformation’s strategy to appeal to a younger audience, including Gen Z consumers in America and Europe. The brand’s viral social media presence has contributed to its popularity among teens and young adults. Waight Keller brings her decades-long experience in fashion to the collaboration, creating pieces that encapsulate both delicate femininity and bold modernity. Her favorite pieces include floral-shaped earrings with a chandelier drop and bold, clean-lined cuffs that can elevate any outfit.
In addition to earrings and cuffs, the collection also includes versatile accessories like the Coco Mariner belt, which can be worn as a low-slung belt or a wrap necklace. Waight Keller emphasizes the importance of caring for your jewelry to maintain its beauty and longevity. She recommends storing the pieces in the bags they come in to prevent scratching and tarnishing. By taking care of your jewelry, you can ensure that it lasts a long time, contributing to sustainable fashion practices. The collection is available for purchase on Reformation’s website.
Overall, the collaboration between Reformation and Clare Waight Keller offers a range of stylish and sustainable jewelry pieces for fashion-conscious consumers. The collection’s timeless design and high-quality materials make it a versatile addition to any wardrobe, perfect for everyday wear or special occasions. With its focus on responsible design and environmental sustainability, Reformation continues to attract a wide audience of fashion lovers who value both style and ethical production practices. Explore the collection on Reformation’s website to discover these beautiful pieces that combine fashion-forward design with eco-conscious values.
