In a recent article, Joe Santana discusses how terms like “woke” and “DEI” have been hijacked by opposers, leading to misconceptions about their original meaning and intent. Originally, “woke” referred to being socially and politically aware, while DEI initiatives aimed to support a diverse workforce, but critics have shifted the narrative to portray these concepts as divisive or unfair. Additionally, terms like “political correctness,” “social justice,” and “allyship” have also been redefined in ways that undermine their original aims.
Santana explains how word hijacking works in debates, allowing individuals to control the narrative by redefining terms to their advantage. This tactic can confuse opponents and audiences, making it challenging to counter the argument effectively. He emphasizes the importance of reclaiming the original meaning of terms and maintaining clarity and control over the narrative to prevent opponents from dictating the terms of the discussion.
To combat word hijacking, Santana advises DEI leaders and advocates to develop better debating skills and stand firm in defending the definitions of their terminology. He provides five steps to help individuals improve their debating skills, including preparing facts, researching potential attacks, staying calm but firm during exchanges, and reviewing and strengthening their approach after encounters. By following these steps, individuals can effectively challenge opponents and maintain control of the narrative.
Santana illustrates this approach in practice by sharing an example of how to respond to an individual who opposes DEI initiatives. By preparing facts and examples that refute attacks on DEI and presenting compelling arguments, individuals can challenge opponents’ misconceptions and control the narrative of the discussion. This strategy allows individuals to educate and influence others while countering baseless claims effectively.
In conclusion, Santana urges DEI leaders and advocates to stop running from debates and start reclaiming the narrative by standing firm in defending the definitions of their terminology and facts of DEI. By mastering the art of debate, individuals can effectively challenge opponents and maintain control over the discussion, ultimately leading to more effective communication and advocacy for DEI initiatives.
