A super PAC aligned with the former President Donald Trump’s campaign plans to spend $100 million on ads in an effort to reinvigorate momentum that has waned since Democrats rallied around Kamala Harris as their presidential nominee. Make America Great Again, Inc. will launch a $70 million wave of TV and digital ads in key battleground states like Michigan, Wisconsin, Nevada, and North Carolina, as well as expanding its efforts in Pennsylvania, Georgia, and Arizona. The group aims to paint Harris as a radical liberal with a soft-on-crime attitude and highlight her record on immigration and time as a San Francisco district attorney.
Trump and his campaign have been targeting Harris on immigration, falsely labeling her as the “border czar” under the Biden administration. Despite never having been tasked with managing the US-Mexico border, Harris has been working on addressing the root causes of migration. Politico was the first to report on the memo released by MAGA Inc., outlining their strategy to attack Harris. Trump has been struggling to find a consistent line of attack against Harris, as she has cut into his polling advantage over Biden and raised significant funds since becoming the presumptive nominee.
MAGA Inc. previously reported raising nearly $70 million in May and shared plans to spend $100 million in key battleground states this summer. The super PAC has been instrumental in running pro-Trump ads since the beginning of 2023, including digital ads, and played a significant role in Trump’s messaging during the primaries and summer months when the campaign was less active. Trump has been experimenting with different attack lines against Harris on the campaign trail, criticizing her racial identity and progressive policies she has distanced herself from in the past.
The memo from MAGA Inc. states that the super PAC will continue to try and portray Harris as the most extreme liberal ever to run for President, focusing on her record on immigration and her time as a prosecutor. Trump’s team has been working on boosting his campaign in key states such as Pennsylvania, Georgia, Nevada, and Arizona through strategic advertising efforts. Despite the substantial spending on pro-Trump ads, the campaign has been facing challenges in gaining momentum due to Harris’ emergence as a strong contender against Trump.
Overall, Trump’s campaign is aiming to spend $100 million on TV and digital ads to amp up their efforts in key battleground states and regain momentum as the election approaches. The memo released by MAGA Inc. outlines their strategy to attack Harris and highlight her record, painting her as a radical liberal who is unfit for the White House. Trump’s team has been working tirelessly to overcome the challenges posed by Harris’ rise in popularity and fundraising, focusing on key states where they believe they can make a significant impact with their advertising strategy.
