Oak View Group (OVG), led by Tim Leiweke and Irving Azoff, is expanding on their success at Acrisure Arena by providing sober alternatives at live events. Acrisure Arena pioneered the concept of creating sober spaces for those who choose to avoid alcohol, offering high-quality mocktails to ensure all patrons can enjoy the same experience. This partnership between OVG and Stand Together aims to create equality between those who prefer alcohol and those who prefer to abstain.
Building on the success of Acrisure Arena’s mocktails program, Austin’s Moody Center and Red River Rising cultural district are now offering sober alternatives for attendees. This initiative, in collaboration with Stand Together and One Million Strong, aims to provide options for everyone to enjoy high-quality beverages without alcohol. The focus is on creating welcoming spaces within venues to ensure all patrons feel comfortable and included, regardless of their beverage choices. The Moody Center also offers a backstage wellness center for touring musicians to relax and rejuvenate.
Stand Together has been named the Official Partner of community programming at the Austin City Limits Live at Moody Theater, highlighting the commitment to providing options for fans at live events. Stand Together’s mission is to unite musicians and their teams with partners who can address structural issues and create impactful change. By partnering with Oak View Group, Stand Together is working to establish sober equivalents in venues across the country to ensure inclusivity and accessibility for all patrons.
Through their advocacy work, Stand Together is dedicated to inspiring collaboration and finding solutions for a wide range of social issues, including education, healthcare, and social change. By reaching out to partners and building alliances, Stand Together aims to create positive change and impact within communities. The collective leadership of Oak View Group and Stand Together is leading to the creation of sober spaces that mirror the top bars and clubs in any venue, allowing those who choose a sober lifestyle to feel included and welcomed at live events.
The introduction of sober spaces at Austin’s Moody Center is part of a larger trend in the live events industry where venues are becoming more than just spaces for events, but destinations in themselves. Leaders like Tim Leiweke of Oak View Group are ensuring that their venues offer safe and welcoming spaces for all attendees, regardless of their beverage preferences. By providing sober alternatives and creating inclusive environments, venue operators are enhancing the hospitality experience and ensuring that everyone has a good time without feeling excluded or judged.
In conclusion, the collaboration between Oak View Group and Stand Together to introduce sober alternatives at live events is a significant step towards creating parity and inclusivity within the entertainment industry. By offering high-quality mocktails and welcoming spaces for all patrons, venues like Austin’s Moody Center are setting a new standard for hospitality and ensuring that everyone can enjoy live events without feeling left out. As the live events industry continues to evolve, initiatives like this one will play a crucial role in creating positive and inclusive experiences for all attendees.
