Verasity, an ad-tech company and issuer of the $VRA token, has partnered with Creo Engine, a web3 gaming platform, to integrate VeraViews’ video player functionality and in-game rewards into Creo Play’s gaming library. This partnership is a step towards advancing adoption of the VeraViews video player in the blockchain space. Creo Engine aims to become the foundation of Asia’s digital entertainment ecosystem and a source of financial empowerment through its blockchain technology, ensuring security and resilience in the mobile gaming industry.
Creo Play is a specialized platform that developers use to integrate digital products and games, creating a unified metaverse with genuine interoperability. More than thirty web3-based games are currently developed on the Creo Engine, offering a streamlined platform and infrastructure for developers to deploy and integrate their games effortlessly. The collaboration between Verasity and Creo Engine will also include integrating Rewarded Video technology and an independent video segment in the Creo Play App, providing users access to tournaments, content, and replays.
The partnership between Verasity and Creo Engine presents an opportunity for Creo Play to explore additional sources of income through contextual advertisements offered by VeraView’s ad server, which is integrated with popular ad networks like Google Ads, Amazon Ads, and Pubmatic. This collaboration will also promote Verasity’s VeraViews video player environment to the general web3 gaming niche, enhancing the overall gaming experience on a global scale. The two companies will further investigate the possibility of releasing Watch & Earn functionality for Creo Play games and implementing a dedicated video environment for game highlights.
This strategic partnership aligns with Verasity’s targeted approach towards Web3 gaming and builds upon their recent achievements in the blockchain space. In November 2023, the company launched VeraAds, a platform that applies VeraViews advertising functionalities to blockchain brands. Additionally, Verasity burnt 50% of its maximum token supply in the previous month, demonstrating a commitment to enhancing the value and utility of the $VRA token. By collaborating with Creo Engine and integrating VeraViews technology into Creo Play, Verasity aims to establish a strong presence in the web3 gaming industry and drive adoption of their video player technology.
Overall, the partnership between Verasity and Creo Engine represents a significant step towards advancing Web3 gaming and enhancing the user experience in the blockchain space. Creo Engine’s Creo Play platform offers a dynamic environment for developers to deploy and integrate web3-based games, while Verasity’s VeraViews technology brings advanced video player functionality and in-game rewards to the gaming ecosystem. Through collaborative efforts, both companies aim to explore new revenue streams, promote their respective technologies to a broader audience, and create innovative solutions for the web3 gaming niche. This partnership showcases the potential for synergy between ad-tech companies and gaming platforms in leveraging blockchain technology to revolutionize the digital entertainment industry.
