OpenAI, the AI giant, is making efforts to repair its relationships with content creators after facing backlash for scraping YouTube data to build its models. The company is now focusing on fostering relationships with influencers and creators by hiring a “Head of Internet Creators” and creator and writing community specialists.
However, OpenAI is still facing complaints from creators regarding its use of transcriptions of YouTube videos to train its models for ChatGPT. Massachusetts-based creator David Millette has filed a lawsuit against the company for this practice. OpenAI has also faced lawsuits from authors and newsrooms over its use of copyrighted data like e-books, arguing that the use of publicly available data falls under fair use.
In response to accusations of unethical scraping, OpenAI has claimed to be developing a “Media Manager” that will allow content creators to identify the material they own and specify whether they consent to its use for training models. Despite this, the company is still facing legal challenges from various content creators.
OpenAI has already begun collaborating with various creatives and influencers from different fields like film direction, fashion photography, and music to understand the capabilities and limitations of its models. Some of these collaborations include partnerships with creators like Nice Aunties and Celia Quillian, who showcase the use of OpenAI’s tools in their content.
The partnerships between OpenAI and content creators seem to be unpaid, with artists receiving free unlimited access to the company’s models. Some creators are required to sign non-disclosure agreements, restricting them from sharing technical details about the models or their early access. OpenAI’s partnership with creators aims to showcase different use cases of its models and gather feedback on their limitations.
Overall, OpenAI’s strategy of partnering with content creators and influencers is crucial for the company to keep up with competitors like Google and Amazon, who are heavily advertising their AI products. These partnerships also provide creators with the opportunity to influence the development of OpenAI’s tools, as seen in the case of Don Allen Stevenson suggesting the addition of a voice mode to ChatGPT, which the company later implemented.
