The ad features model and actor Madison Tevlin challenging stereotypes about people with Down syndrome. Tevlin addresses assumptions about people with Down syndrome, including the belief that they cannot live independently. The ad was created in honor of World Down Syndrome Day and aims to shift public perception about people with Down syndrome. It highlights that individuals with Down syndrome are not a monolith and their abilities and needs vary like any other person. The ad has already helped to change some perspectives about people with Down syndrome.
The video also showcases examples of individuals with Down syndrome defying stereotypes and achieving significant milestones. For example, Tommy and Maryanne Pilling, who both have Down syndrome, were married for 25 years despite criticism from others. Chris Nikic became the first person with Down syndrome to finish an Ironman, challenging the negative assumptions that were made about him as a child. The ad encourages viewers to confront their biases about Down syndrome and consider the capabilities of individuals with the condition.
The ad has received positive feedback on social media, with many viewers expressing gratitude for the message it conveys. Some people admitted to having biases about Down syndrome that were challenged by the ad, while others appreciated the representation of individuals with Down syndrome engaging in activities like swearing and having sex. While some viewers found these aspects of the ad controversial, others noted that such reactions are exactly why the message of the ad is important.
Kandi Pickard, the president and CEO of the National Down Syndrome Society, emphasized that the goal of the ad is to show that people with Down syndrome are capable of leading independent lives and engaging in normal activities. She pointed out that for many families, it can be difficult to see past the disability and recognize the potential opportunities available to individuals with Down syndrome. The ad has been praised for its empowering message and has engaged a wide audience, including those who may not typically watch long advertisements.
Overall, the “Assume That I Can” ad challenges stereotypes about people with Down syndrome and highlights their abilities and potential. By showcasing individuals who have defied expectations and achieved remarkable feats, the ad aims to shift public perception and encourage viewers to confront their biases. The positive feedback on social media demonstrates the impact of the ad in sparking important conversations and promoting a more inclusive understanding of Down syndrome. The ad serves as a powerful reminder that people with Down syndrome deserve to be treated with respect, dignity, and the belief in their abilities.
