Nikola Minkov, CEO and Founder of Serpact, SERP Conf. and SERP Acad., and CEO and Co-founder of Trackian, shared insights on the resurgence of conferencing after the Covid-19 pandemic. With the events industry projected to reach $1247.7 billion by 2030 according to Verified Market Research, investing in event planning can lead to not only brand promotion but also providing value and immersive experiences for attendees.
Minkov highlighted key factors in conference event planning, including setting the date, choosing the right location, considering venue size, selecting thought leaders as speakers, prioritizing networking opportunities, and working with exhibitors and sponsors. By focusing on these aspects, event organizers can enhance attendee satisfaction and engagement, ultimately leading to successful events.
Thought leadership plays a crucial role in organizing events, as impactful speakers can deliver valuable content and insights to the audience. Networking is another crucial aspect, with structured sessions and activities designed to facilitate meaningful connections among attendees. Creating a conducive environment for networking can result in new business relationships and enhanced attendee experiences.
When working with exhibitors and sponsors, event organizers should carefully consider offers and ensure innovative and creative displays to capture attendees’ attention effectively. Event decor and branding are also significant in reinforcing the event’s theme and message cohesively throughout the venue, creating a memorable atmosphere and enhancing the overall event experience.
Incorporating sustainable elements in events demonstrates a commitment to environmental responsibility and aligns with the values of attendees, sponsors, and speakers. By reducing energy usage and waste, events can lower expenses and enhance their brand’s reputation, attracting eco-friendly attendees and standing out from competitors. Preparation and flexibility are key, including having suitable plans and backup solutions for any challenges or unforeseen circumstances that may arise.
Overall, with the return to normalcy in conferencing post-pandemic, event organizers can focus on providing value, fostering networking opportunities, and creating memorable experiences for attendees. By paying attention to key planning considerations and incorporating sustainability practices, events can thrive and leave a lasting impression on stakeholders.
