Big Bold Health, founded by Jeffrey Bland, aims to revolutionize the dietary supplement industry with products derived from Himalayan Tartary buckwheat. With a recent $3 million investment and endorsements from influential figures like Mark Hyman, the company hopes to grow into a multi-million dollar powerhouse. Despite a growing industry worth an estimated $60 billion, dietary supplements operate with limited scrutiny, and medical experts offer mixed opinions on their benefits. However, Big Bold is gaining traction by seeking scientific evidence to support its health claims through a clinical study on its flagship product.
Himalayan Tartary buckwheat, a plant rich in polyphenols, is the cornerstone of Big Bold Health’s products. Studies show that polyphenol-rich diets can enhance health, but there is no recommended dose for this compound. Big Bold became the sole producer of Himalayan Tartary buckwheat flour and sprouts in the U.S. after discovering the plant’s potential immune-boosting properties. Despite being one of many companies making supplements from Tartary buckwheat, Big Bold stands out as a domestic source of this unique ingredient.
As the supplement industry continues to expand, the efficacy and necessity of these products remain subjects of debate. While supplements can help fill nutritional gaps for individuals with specific conditions, experts caution against overestimating their impact compared to traditional medicine. With limited regulation regarding efficacy, consumers are left to navigate a vast array of health claims on their own. Big Bold’s offerings, including the Himalayan Tartary Buckwheat line, come at a premium price, raising questions about affordability and necessity compared to whole foods.
A recent scientific study conducted by Big Bold Health on its Himalayan Tartary buckwheat supplement aimed to evaluate its impact on gene expression related to immune function and longevity. However, some experts raised concerns about the study’s limitations, suggesting a more comprehensive approach for conclusive results. While Big Bold defends its products as cost-effective and high-quality, ongoing research is crucial to understanding the full potential and benefits of these supplements. The startup is exploring different growing strategies to enhance nutrient levels in the buckwheat and planning larger studies to validate its health claims.
Despite the uncertainties surrounding dietary supplements, Big Bold Health remains committed to exploring the health benefits of Himalayan Tartary buckwheat. The company’s director of science, research, and development, Austin Perlmutter, acknowledges the need for more rigorous scientific studies to support their products’ claims. With thousands of customers and influencer support, Big Bold is optimistic about the potential of its supplements. While the dietary supplement industry faces scrutiny and skepticism, Big Bold’s dedication to scientific research and quality ingredients sets it apart as a promising player in the evolving landscape of health and wellness products.
