The City of Toronto recently announced that the signage for Yonge-Dundas Square has been decommissioned and will be replaced with signage reflecting the site’s new name, Sankofa Square. The new signage is expected to be installed by the end of the year. The decision to rename and rebrand the downtown landmark was approved by the Yonge-Dundas Square Board at a meeting in February. City manager Paul Johnson outlined the plan in a document to be presented to city council.
The cost of the renaming and rebranding project is estimated to be between $105,000 and $200,000 for the design, fabrication, and installation of the new signage. Additional expenses for branding, programming, and diversity, equity, and inclusion initiatives are projected to be between $300,000 and $600,000. Any costs exceeding the $335,000 allocated in the 2024 budget will be covered by the square through third-party financial partners and in-kind support. The decision to change the name is part of the city’s ongoing efforts to rename public assets associated with Henry Dundas, a Scottish politician who hindered the abolition of slavery in Britain.
The renaming of Yonge-Dundas Square to Sankofa Square is a significant step in recognizing and honoring the city’s rich diversity and history. The name Sankofa is of African origin and symbolizes the importance of learning from the past to build a better future. By choosing this name, the city is making a statement about its commitment to equity and inclusivity. The new signage will not only reflect the updated name but also serve as a reminder of the values and ideals that the city stands for.
The decision to change the name of the landmark has been met with both praise and criticism from the public. Supporters of the change see it as a positive step towards addressing historical injustices and promoting a more inclusive and diverse city. However, some have raised concerns about the cost of the rebranding project and whether it is a necessary use of city funds, especially during a time when budgets are tight. The city will need to carefully balance these opinions and considerations as it moves forward with the renaming process.
The city’s commitment to renaming public assets that honor individuals with problematic pasts demonstrates a willingness to confront and address historical injustices. By renaming Yonge-Dundas Square to Sankofa Square, the city is taking a proactive approach to acknowledging its history and working towards a more equitable future. The rebranding project is not just about changing a name but about making a statement and a commitment to building a more inclusive and diverse community. As the new signage is installed and the renaming process continues, the city will be sending a powerful message about its values and priorities.
