Tracy Yates is the founder and CEO of Mindway, a company that guides revolutionary entrepreneurs and leaders to unprecedented growth. With the business landscape constantly changing due to industry innovation, technology advancements, consumer behavior shifts, new ways of working, and employee pressure, Yates believes that change is a catalyst for growth and that embracing change is essential for success in today’s fast-moving world. She sees change as an opportunity to innovate within oneself, one’s team, and one’s business, rather than something disruptive or unwanted that upsets the status quo.
Yates emphasizes the importance of resilience as a secret weapon for businesses in navigating the wave of change. She encourages leaders to pivot swiftly while staying focused on emerging technology, consumer trends, and market dynamics in order to stay ahead of the curve. By approaching obstacles as stepping stones to greater success rather than setbacks, leaders can maintain a curious worldview and see change as a path to even greater opportunities. In her own experience as a CEO for 25 years, Yates has learned that agility and resilience are key to thriving in any environment and ensuring the long-term sustainability of a company.
Yates shares real stories of change from her coaching clients, highlighting how embracing change can lead to significant growth and success. One CEO she worked with transformed his organization’s culture by aligning its vision of innovation with internal opportunities for growth, resulting in a doubling of annual revenue. Another client saw a 250% growth in revenue by expanding her perception of change and adopting a new, broader lens on the value of her offerings. These stories serve as examples of how change breeds courage and can lead to innovative and exponential growth for businesses and leaders.
Yates believes that successful leaders will be those who cultivate resilience and courage, walking straight through the face of uncertainty and embracing change as an opportunity for innovation and progress. She encourages leaders to use change as a catalyst for moving towards greater success and to see themselves as pioneers in an ever-evolving business landscape. As a member of the Forbes Business Council, Yates is dedicated to helping entrepreneurs and leaders navigate the challenges of change and unlock new opportunities for growth and success.
