Political advisor Santiago Caputo, known for his influence in President Javier Milei’s inner circle, has been revealed as the mastermind behind the communications strategy of the La Libertad Avanza party. Caputo, dubbed the “architect” of Milei’s unexpected electoral win, has created a secretive digital persona that has drawn comparisons to characters from Peaky Blinders. He is believed to run an army of digital trolls and bots that launch attacks on political enemies, fueled by unconfirmed reports of funding from the AFI intelligence services.
The Milei administration’s communications strategy, described as brutalist by political strategist Mario Riorda, focuses on generating conflict with various actors and promoting the leader’s grandeur. Milei’s approach, similar to leaders like Donald Trump and Jair Bolsonaro, seeks to build loyalty within his core followers rather than convincing others to support his plans. This aggressive strategy has led to a high positive image of Milei, but his negative image is also rising. Questions remain about his ability to build governability amidst increasing economic challenges and social unrest.
Criticism towards Milei’s administration, including concerns about his mental stability, lack of support, and unwillingness to negotiate, has not led to his removal from government. The president has responded fiercely to suggestions of potential scenarios involving his resignation, indicating a strong desire to maintain power and discipline the press through financial pressure. Despite these challenges, the administration’s popular support may last for another 12 months, with the impact of falling inflation potentially influencing public opinion.
The focus of Milei’s administration remains on consolidating power and declaring him Emperor of the Argentine Republic, with little regard for economic or political consequences. The struggle for control between Milei and his supporters against critics and the media continues, highlighting the intense polarization and conflict within Argentine politics. As the administration navigates through economic turmoil and social unrest, its ability to maintain power and address the country’s pressing issues remains uncertain.
