Florence by Mills is a clean beauty and skincare brand founded by Millie Bobby Brown in 2019, with a mission to promote self-love and simplicity in skincare routines. The brand offers a variety of products aimed at Gen Zers, but loved by beauty enthusiasts of all ages. Millie’s under-eye gels have become a favorite among E! Shopping Editors, inspiring many to go makeup-free and embrace skincare products like pimple patches in public.
The brand’s ethos revolves around the idea that true beauty comes from embracing oneself, reflecting Millie’s desire to create a brand that resonates with her generation and supports everyone on their beauty journey. With products named after her friends and family, such as the Cheek Me Later Cream Blushes inspired by her BFFS, Florence by Mills encapsulates Millie’s personal touch and commitment to providing simple yet effective beauty solutions for transitional skin.
Florence by Mills offers a wide range of skincare, makeup, and hair care products at affordable prices, making it accessible for all consumers. From viral pimple patches to peel-off masks, eye gels, face wash, blush, and lip balm, the brand’s offerings cater to various skincare and beauty needs. With a focus on quality ingredients and easy-to-use formulas, Florence by Mills has earned a loyal following for its effective and affordable products.
In addition to its product range, Florence by Mills has garnered attention for its commitment to inclusivity and empowerment, creating a space where individuals can feel supported and confident in their beauty routines. Millie’s dedication to providing accessible and relatable beauty solutions has resonated with consumers looking for products that reflect their values and lifestyle.
As a brand inspired by Millie’s personal experiences and values, Florence by Mills continues to innovate and expand its product offerings to meet the evolving needs of its diverse customer base. Whether you’re a fan of Millie Bobby Brown or simply looking for quality skincare and makeup options, Florence by Mills provides a range of products that are both effective and affordable, making it a go-to brand for beauty enthusiasts of all ages. With a commitment to self-love and simplicity, Florence by Mills offers a refreshing approach to beauty that embraces individuality and authenticity.
